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Oct 23, 2024 | 
forrester.com | Christopher Condo |Indranil Bandyopadhyay |Vijay Raghavan
Our 2025 predictions for software development come on the heels of a year that saw nearly every software tooling vendor incorporate (or plan to incorporate) a generative (genAI) “copilot” capability into their tools. And there’s good reason for them to do so, as Forrester’s most recent Developer Survey indicates that 49% of developers are expecting to use or are already using a genAI assistant in the coding phase of software development.
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Oct 23, 2024 | 
forrester.com | Craig Le Clair |Indranil Bandyopadhyay |Vijay Raghavan
Sustained interest and experimentation in AI will support learning and steady progress in 2025. Generative AI (genAI) and edge intelligence will drive robotics projects that will combine cognitive and physical automation, for example. Citizen developers will start to build genAI-infused automation apps, leveraging their domain expertise. All promising, but challenges remain that will hinder progress in 2025.
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Oct 23, 2024 | 
forrester.com | Indranil Bandyopadhyay |Vijay Raghavan |Paul Miller
A year ago, we predicted a more stable, if not stellar, performance for insurers in 2024 after a couple of years of higher-than-expected claims costs. In 2025, we predict that insurers will continue to pass on higher costs of rising claims expenses to customers. This improving profitability will translate into increased tech spending as insurers prioritize innovation, data, AI, and automation, but most insurers won’t see immediate, material, and direct benefits from AI.
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Oct 23, 2024 | 
forrester.com | Alyson Clarke |Indranil Bandyopadhyay |Vijay Raghavan
Banks need to get ready for a major challenge in 2025: a simultaneous decline in customer experience (CX) and worsening profitability. But fear not, because there is a solution to this double whammy: innovation. After a turbulent 2023 marked by three bank failures, we saw more stability in 2024, if not exorbitant returns.
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Oct 23, 2024 | 
forrester.com | Paul Miller |Indranil Bandyopadhyay |Vijay Raghavan
Asset-intensive industries like manufacturing and transportation quickly feel the pain when energy prices rise, raw materials are harder to access, or borrowing money for capital projects becomes more expensive. They were hit by all of those and more in 2024, forcing leaders to focus even more than usual on managing costs and improving efficiency.
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Oct 23, 2024 | 
forrester.com | Kate Leggett |Indranil Bandyopadhyay |Vijay Raghavan
Enterprise application giants facing macroeconomic pressures, heightened customer expectations, and concerns about trust in the wake of the CrowdStrike disruption and CDK outage are leaning into their data assets and AI strategies to drive greater security and value for the enterprise. Yet they are continually challenged from all directions.
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Oct 23, 2024 | 
forrester.com | Vijay Raghavan |Sam Higgins |Barry Vasudevan
The upcoming year will see investment firms wrestle with restless offspring and technologies that have moved from “emerging” to “almost there.” In other words, 2025 will feel like a centuries-old industry has just hit its teens. The impact of continuing wars, the “great wealth transfer,” and the US election will reverberate well into the new year.
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Oct 3, 2024 | 
forrester.com | Vijay Raghavan |Alyson Clarke
David Bowie’s classic song “Golden Years” tells us to “look at that sky, life’s begun.” But retirement’s “golden years” are looking less golden for Americans. Forrester data indicates that many Americans are willing to work past the age of retirement, or even work a part-time job in retirement to supplement their income. Preparation for retirement is also greatly lacking. Many Americans don’t own retirement accounts and aren’t seeking retirement planning advice.
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Sep 30, 2024 | 
forrester.com | Alyson Clarke |Octavio Garcia Granados |Vijay Raghavan
Once again, the banking industry is on the cusp of transformative changes. AI and genAI technologies have the potential to enhance customer relationships, deliver personalized digital experiences, augment customer service, and combat fraud. But they also have the potential to shift the mindset of banking from a product-centric to a relationship-centric approach and earn greater customer trust.
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Sep 28, 2024 | 
forrester.com | Vijay Raghavan |Thomas Husson |Craig Le Clair
To assess how well brokerage firms acquire customers looking for self-directed investment accounts, we recently kicked off our first investing sales digital experience review. We will evaluate the functionality and user experience of 13 North American websites that target new self-directed investors. This review follows those we’ve previously done for mobile app experiences in North America and desktop experiences in US and Canada.
