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Dec 30, 2024 | 
ourstate.com | Karen Martin |Sheri Castle |Mark Kemp |Tamiya Anderson
Two women sit at a table on the porch of 123 North Raiford Street in Selma. Every few minutes, a customer opens the door, which dings a chime and floats the scent of espresso outside. Each person who walks into the coffee shop, each car that cruises by looking for a parking spot, each small business within view that has lights on and an “Open” sign in the window — these are signs of life in this Johnston County town that were hard to imagine just a few years ago.
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Aug 26, 2024 | 
ourstate.com | Karen Martin |Lynn Wells |Hannah Lee Leidy |Brad Campbell
A man who could be 60 or 80, wearing a gray ball cap, jeans, and work boots, ambles out the front door of the Lakeside Grill at Lake Holt, intercepting a family with young children on their way in from the parking lot. “Bring ’em over here,” he says, “and let ’em see the baby ducks!” He waves the kids over to a small picnic shelter, where a pile of yellow fuzz peeps in the back corner. Based on his friendly welcome, you might assume that the man is the owner.
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Jul 23, 2024 | 
editorandpublisher.com | Karen Martin
Posted Tuesday, July 23, 2024 10:46 am Finding funding for your journalism organization can be a daunting responsibility — especially if your organization does not have someone experienced in fundraising.
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Jun 19, 2024 | 
marketingweek.com | Ian Burrell |Karen Martin |Charlotte Rogers
Brands need to advertise beyond Pride month, June in the UK, to be seen as authentic when engaging with the LGBTQ+ community. This, suggests Stacie de Armas, senior vice president of diverse insights and initiatives at Nielsen, can help brands foster long-term relationships with LGBTQ+ consumers, and avoid “rainbow-washing” accusations by only adding Pride symbolism to their brand messaging in the month of June.
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Jun 19, 2024 | 
marketingweek.com | Charlotte Rogers |Karen Martin
Growth marketing merges “traditional marketing” with the world of DTC brands and performance, according to Unilever marketing boss Esi Eggleston Bracey. Chief growth and marketing officer at the FMCG giant, Bracey believes marketers have fallen prey to a false division between brand and performance that goes against the principles of growth marketing. “In the past, people perceived a trade-off,” Bracey told a media roundtable today (19 June) at Cannes Lions.
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Jun 19, 2024 | 
marketingweek.com | Charlotte Rogers |Karen Martin |Niamh Carroll
Over half of firms ramping up focus on quality of creative Over half (57.1%) of marketers say their business has become more focused on the quality of creative over the past year, with smaller firms leading the way. In the quest to achieve cut-through with consumers the focus on creative effectiveness within businesses is ramping up.
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Jun 19, 2024 | 
marketingweek.com | Charlotte Rogers |Karen Martin |Niamh Carroll |Lucy Tesseras
Inclusive marketing has the power to pay back in the short and long term if brands are willing to stay the course, according to senior vice-president of consumer experience and digital commerce at Mondelez International, Jon Halvorson. Speaking yesterday (18 June) at Cannes Lions, Halvorson explained that getting the diversity and inclusion agenda right takes commitment.
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Jun 19, 2024 | 
marketingweek.com | Charlotte Rogers |Karen Martin |Lucy Tesseras
According to Mark Ritson, marketers have “overstated” the importance of creativity and in doing so taken their eyes firmly off the 4Ps. Is an obsession with creativity distracting marketers from what matters, namely product and price in the 4Ps? That was the argument made by Marketing Week columnist and Mini MBA founder Mark Ritson, whose session at Cannes Lions yesterday (18 June) focused on the idea that investing in creativity alone is not enough for marketers to succeed.
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Jun 19, 2024 | 
marketingweek.com | Karen Martin |Niamh Carroll |Lucy Tesseras |Charlotte Rogers
Our industry is guilty of sidelining effectiveness. In a world of new, fast and ‘what’s next?’, effectiveness is often eye-rolled as slow, overcomplicated and backwards-looking. It’s the data-crunching result of the far more glamorous creative process. But the misconception that creatives and marketers don’t need to concern themselves with effectiveness is nonsense. Who wants to create work that doesn’t work?
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Sep 26, 2023 | 
ourstate.com | Karen Martin |Karen Langley Martin |Hannah Kaufman |Chloe Klingstedt
The hikers round a bend in the trail and gasp. Just there, in the shade of a spruce tree, dances a cluster of tiny fairies. There are six of them, each one a bobbing white globe no bigger than a housefly. Kim Hainge, the hikers’ guide for the morning, delights in the discovery. “Balloon flies!” she announces.
