Lucy Tesseras

2 weeks ago | marketingweek.com | Lucy Tesseras

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Unilever’s CEO giving more detail to his influencer marketing plan to marketers neglecting the relationship with finance, it’s been a busy week. Here is my take. By Lucy Tesseras 25 Apr 2025 4:08 pm 4Vs please, BobHey kids, there’s a new marketing acronym on the block.

1 month ago | marketingweek.com | Niamh Carroll |Molly Innes |Charlotte Rogers |Lucy Tesseras

We arm you with all the numbers you need to tackle the week ahead. Many consumers feel their area is unrepresented in advertisingMore than one in three people (35%) feel their local area is not represented in advertising at all, according to research from GroupM. Meanwhile, just 6% of people feel their area is well represented. Only a fifth (20%) feel that advertisers successfully incorporate local references in their advertising.

1 month ago | marketingweek.com | Lucy Tesseras |Niamh Carroll

Wake-up callWe published an incredibly powerful article this week that I hope acts as an urgent warning to businesses. All over the country, women are being penalised just for having kids. They’re being edged out of roles they’re good at because of a lack of flexibility and outdated policies. They’re being marginalised and taken advantage of and made to feel like a hindrance rather than an asset. A pregnant woman or mum is fired every seven minutes, according to data from Pregnant Then Screwed.

1 month ago | marketingweek.com | Lucy Tesseras

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Jaguar’s managing director defending its rebrand to Nokia’s lack of familiarity, it’s been a busy week. Here is my take. All publicity is good publicity? What was the biggest marketing story of last year? The thing that got the industry talking more than any other? The brand that everyone suddenly had an opinion on?

1 month ago | marketingweek.com | Laura Chamberlain |Grace Gollasch |Lucy Tesseras

We arm you with all the numbers you need to tackle the week ahead. One in two British consumers find personalised ads creepyPersonalisation is a hot button topic in the marketing industry – but consumer attitudes towards the trend is decidedly more mixed. YouGov’s Attitudes to Personalised Advertising report for 2025 reveals that one in two Brits (57%) find personalised adverts creepy, with women more likely to be creeped out by personalised ads than men.