Lucy Tesseras
Managing Editor at Marketing Week
Managing Editor at Marketing Week. @MarketingWeekEd
Articles
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5 days ago |
marketingweek.com | Lucy Tesseras
With a background in biochemistry, Erica Taylor admits her route into marketing is not common, but it has given her a unique perspective that has enabled her to propel the role of marketing at the pharma giant. By Lucy Tesseras 2 Jun 2025 6:30 am CMOs’ routes into marketing are many and varied. But it’s probably fair to say biochemistry is not one of the most common ways in.
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1 month ago |
marketingweek.com | Lucy Tesseras
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Unilever’s CEO giving more detail to his influencer marketing plan to marketers neglecting the relationship with finance, it’s been a busy week. Here is my take. By Lucy Tesseras 25 Apr 2025 4:08 pm 4Vs please, BobHey kids, there’s a new marketing acronym on the block.
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1 month ago |
marketingweek.com | Niamh Carroll |Molly Innes |Charlotte Rogers |Lucy Tesseras
We arm you with all the numbers you need to tackle the week ahead. Many consumers feel their area is unrepresented in advertisingMore than one in three people (35%) feel their local area is not represented in advertising at all, according to research from GroupM. Meanwhile, just 6% of people feel their area is well represented. Only a fifth (20%) feel that advertisers successfully incorporate local references in their advertising.
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1 month ago |
marketingweek.com | Lucy Tesseras |Niamh Carroll
Wake-up callWe published an incredibly powerful article this week that I hope acts as an urgent warning to businesses. All over the country, women are being penalised just for having kids. They’re being edged out of roles they’re good at because of a lack of flexibility and outdated policies. They’re being marginalised and taken advantage of and made to feel like a hindrance rather than an asset. A pregnant woman or mum is fired every seven minutes, according to data from Pregnant Then Screwed.
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2 months ago |
marketingweek.com | Lucy Tesseras
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Jaguar’s managing director defending its rebrand to Nokia’s lack of familiarity, it’s been a busy week. Here is my take. All publicity is good publicity? What was the biggest marketing story of last year? The thing that got the industry talking more than any other? The brand that everyone suddenly had an opinion on?
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Brands need to think about the new ROI - return on inclusion. @CreativeEquals Ali Hanan @MarketingWeekEd #fom23
Vanish's autism campaign opened up the human side of the business - @ThisIsReckitt's Becky Verano on the benefits of getting diversity right. She says the award winning campaign was also hugely successful from a commercial point of view #fom23 @MarketingWeekEd
Pls sort out your customer service @flannelsfashion it's shocking. Contacted u 4 months ago about a faulty ring. You've taken the ring without consent. Still waiting for postage to be reimbursed. Asked repeatedly for formal complaints procedure which has been ignored
