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Jan 10, 2025 | 
insidehousing.co.uk | Hannah Rashbass
Insight7.15 AM Nick Bano, barrister and author of Against Landlords, says he has inadvertently come across as the ultimate nimby.
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Dec 6, 2024 | 
marketingweek.com | Josh Stephenson |Hannah Rashbass |Lucy Tesseras |Grace Kite
PepsiCo has undergone a “necessary” transformation of its consumer insights function, according to its chief insights and analytics officer Stephan Gans. Over the last few years, the global food and beverage giant has rebooted its approach to consumer insights, aiming to convert disparate data into a unified tool for business growth. In 2017, though, upon joining PepsiCo, Gans was faced with a significant challenge.
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Dec 6, 2024 | 
marketingweek.com | Hannah Rashbass |Lucy Tesseras |Grace Kite |Josh Stephenson
GreggsGreggs has been on a roll in 2024, coming off the back of a very strong few years, the on-the-go food brand has shown no signs of slowing down. In recent years, the bakery brand has gone from being a mid-morning snack option to a destination for on-the-go food across breakfast, lunch and even evening meal occasions.
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Dec 6, 2024 | 
marketingweek.com | Lucy Tesseras |Hannah Rashbass |Grace Kite |Josh Stephenson
ISBA’s director general Phil Smith is set to step down in mid-2025 after eight years at the advertiser trade body. Smith will become chair of Origin, the cross-media measurement tool he helped to establish, as it looks to expand the proposition globally. A nominations committee has been formed to help find Smith’s successor.
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Dec 6, 2024 | 
marketingweek.com | Grace Kite |Hannah Rashbass |Josh Stephenson
It’s not surprising that marketing people think finance are the bad guys. After all, if you don’t understand them, it looks like they go around doing exactly what movie villains do: randomly killing just to prove how big, bad and evil they are. Then, when they explain why they’ve killed your idea, they sound like a baddie all over again: “I’m bringing order to this chaotic land – ahem… company.”. Or: “Even though it’s nasty, I have to do this.
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Dec 5, 2024 | 
marketingweek.com | Hannah Rashbass |Josh Stephenson
Some marketing channels are deeply rooted in the B2C space. Branded podcasts, for instance, have proven highly effective, with an Acast study earlier this year showing 98% of DTC marketers globally view podcasting as a powerful way to reach target audiences. Similarly, influencer marketing has become a cornerstone for industries like fashion and travel, connecting brands with younger generations.
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Nov 26, 2024 | 
marketingweek.com | Molly Innes |Hannah Rashbass |Helen James |Tom Fishburne
Starling Bank has appointed Michele Rousseau as its first chief marketing officer as new CEO Raman Bhatia looks to make his mark on the business. Rousseau will be tasked with steering Starling Bank through its next phase of growth and enhancing its brand and reputation, as well as deepening customer relationships, acquisition, and sharpening the bank’s focus on small business customers and commercial market opportunities.
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Nov 26, 2024 | 
marketingweek.com | Helen James |Hannah Rashbass |Tom Fishburne
There are just a few days to go before Marketing Week closes its Career & Salary Survey, and this month’s column is all about why you really should fill it in, especially if you’re a woman. News in last week: The UK’s gender pay gap has widened for the first time since 2013. I’ll let you read the depressing details directly, no need for me to get into the weeds here. Except to say that as of last Wednesday, women in the UK are now effectively working for free compared to men.
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Nov 26, 2024 | 
marketingweek.com | Grace Gollasch |Molly Innes |Amrit Virdi |Hannah Rashbass
As a CMO who made the leap to CEO, Nicki Sheard believes customer centricity, communication and “being able to cope in the face of huge change” are key skills CMOs can bring to the top job. Sheard is the CEO of brands and licensing at BBC Studios. She joined the company as CMO on one of the most “terrible” days to start a new role – the first day of lockdown in 2020.
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Nov 26, 2024 | 
marketingweek.com | Amrit Virdi |Hannah Rashbass |Andrew Geoghegan |Tom Fishburne
Currys has been a staple of the high street for decades, but its social media team is turning to TikTok to reach a new audience. Jumping on Gen Z and millennial trends on the social media platform, including one where the products in-store are described in humorous, popular phrases among young people, it has morphed its identity from a regular tech brand to a relatable and funny face on a Gen Z-dominated platform.
