Laylla AbuGharbieh

Jun 19, 2024 | mediacatmagazine.co.uk | Natasha Randhawa |Grace Gollasch |Andrew Spurrier-Dawes |Laylla AbuGharbieh

The ‘Mamasphere’ — aka the Internet of All Things Mother — blinked into existence in the late ’90s. As dial up hummed to life, mothers connected across borders and in chat rooms for the first time. The first wave of mommy bloggers, most notably Dooce(Heather Armstrong), penned irreverent, unfiltered confessionals on the messy realities of motherhood, and countered the picture-perfect madonnas of traditional media.

Nov 10, 2023 | mediacatmagazine.co.uk | Anton Jerges |Chris West |Laylla AbuGharbieh |Olivia Atkins

In a media first for the industry, a dedicated TV ad for the West End comedy musical Mrs. Doubtfire is hitting screens this week. Created by Miroma-owned advertising agency for live entertainment, Dewynters, this is the first time a scripted Christmas advert has been made to promote a theatre show in the UK. The 60-second spot features Gabriel Vick — star of the production at the Shaftesbury Theatre — in character as Mrs. Doubtfire. The creative sees Mrs.

Jul 17, 2023 | mediacatmagazine.co.uk | Simran Gill |Sam Fowler |Laylla AbuGharbieh |Rob Blake

Advertising is a funny business. It’s an industry that’s reviled by many, for ‘forcing’ people to spend their money on things they don’t actually need. It’s an industry steeped in notoriety — the late nights, the abusive culture, the strange obsession behind awards that really don’t matter outside of our extremely insular world. But speak to people from advertising, and they talk about why what they do matters. It matters because we understand people. Because we are steeped in culture.

Jul 10, 2023 | mediacatmagazine.co.uk | Kate Knowles |Laylla AbuGharbieh |Chris Jefford |Mike Piggott

Money talks. And it’s telling us we don’t value sport, if it’s women playingImagine the scenario, it’s just over a month til the kick off of the first matches of the World Cup. And rather than feeling media coverage is inescapable, it’s a total ghost town — not a peep about it. In fact, there’s the looming threat that no one in the UK will be able to watch games at all, due to ‘insultingly’ under-priced bids. It’s unimaginable… For the men’s game, at least.

Jun 7, 2023 | mediacatmagazine.co.uk | Mike Piggott |Andrea Buzzi |Laylla AbuGharbieh |Anastasia Simone

In this interview our Exec. Editor, Mike Piggott, chats to Fight Director and Performer Jack Stockdale-Haley about how he got into his career and what exactly is involved in the day job of a Fight Director. And yes, it’s as cool as you might expect. Hi Jack. So we first connected when we met at a sort of medieval weaponry festival called Swordpunk. I think you were hosting stage combat classes. How did you get into that?