Articles
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Jul 26, 2023 |
forrester.com | Pushpa Marwal |Pete Jacques |Lisa Nakano
Businesses across the globe are dealing with a fast-paced digital world, rising customer expectations and economic uncertainties. In such an environment, it is imperative that they manage their cash flows well to finance their growth ambitions and mitigate financial risks. Corporates source these cash management services from their corporate banking partners. Banks on the other hand are often burdened with antiquated technologies and must transform their corporate banking systems.
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Jul 25, 2023 |
forrester.com | Lisa Nakano |John Arnold |David Parry
In Silicon Valley startup parlance, there are two types of ventures: unicorns and camels. Unicorns are the bright, shiny, money-burning, rapid-growth startups. Camels are built on a more solid financial philosophy, meant to make the money last, using venture capital as more of a bridge than a survival tactic. In times of crisis, it’s probably best to think like a camel if long-term survival is the goal. How does this relate to the B2B chief customer officer?
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Jul 25, 2023 |
forrester.com | Pete Jacques |Lisa Nakano |John Arnold
Hardly any of the executives who include customer experience (CX) metrics in their quarterly earnings calls do it well. Forrester recommends avoiding CX metrics entirely. Stick to metrics that describe key business results and reflect the strategic goals of the organization — like revenue, profit, or customer retention — at least until you’re sure that your CX measurement program has enough rigor to directly link customers’ experiences with business outcomes.
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Jul 25, 2023 |
forrester.com | Ian Bruce |Lisa Nakano |John Arnold
All AI technologies feast on data to work well, especially generative AI (genAI) systems. genAI has an almost insatiable appetite for ingesting source data in striving for breadth of topics it can address as well as the natural language of prompts and responses: OpenAI’s ChatGPT-3, for example, is trained on a dataset containing an astonishing 175 billion parameters and millions of documents.
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May 2, 2021 |
forrester.com | Steve Silver |Anthony McPartlin |Lisa Nakano |Seth Marrs
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"Account-health-apalooza" is definitely my favorite phrase of the day! #sdsummit Great fireside chat with @Medecision program of the year award winner and @AmySilverBills
Program of the Year Award winner @Medecision gets it! A strong post-sale customer experience leads to growth at every level - but you have to be able to show it with metrics. They win for their data-driven dashboard highlighted at #SDSummit
"Focus on Customer Experience from Day One" makes my heart sing! Great Program of the Year award winning story from #Veracode told by the awesome Asha May 😊