Kathy Contreras

#AI adoption is no longer an emerging trend, with 73% of data and analytics decision-makers building AI technologies and 74% seeing a positive impact in their organizations, according to Forrester. #ForrPredictions @dataquestindia https://t.co/n1gpmMQfsB

In 2023, #B2B firms and marketers need to rethink their relationships with their buyers and customers to succeed in the coming year. Read the full #ForrPrediction2023 in this @MarketingEds article. https://t.co/2BLw2RiNhe

Have you registered for @forrester's Data Strategy & Insights event yet? Check out the key topics and keynote sessions to be covered. https://t.co/dJZgWd6WtJ

Explore @forrester's predictions for 2023 to learn why you should make trust a priority. https://t.co/zjFhi7lSb1

Doubling down on growth in 2023 in the face of difficult economic conditions may result in too many #marketing leaders attempting to rack up short performance hits at the price of creating brand equity. #ForrPredictions @CMOAustralia https://t.co/aQrrmU7QYc

The number of demand teams reporting into sales will jump to 20%. Read more in our latest blog post by Meta Karagianni. #ForrPredictions https://t.co/9FFHd8oMKB

Despite green market opportunities, many CMOs are hesitant to act. New research from @Forrester explains why. Read more in this @MarketingEds article. https://t.co/9Kzm1Y8MuD

In the year ahead, APAC businesses will struggle to meet increasing #customer expectations for omnichannel experiences and ESG obligations. Read about our 2023 #ForrPredictions in this ETBrandEquity article. https://t.co/UHaVvVeIuW

In advance of #ForrSecurity, @forrester Senior Analyst Allie Mellen speaks with @InformationWeek about how #trust is essential to cyber risk management during geopolitical incidents. https://t.co/sZ3aDH6BTb

Are you into #zerotrust and #cybersecurity? Then you should look into completing your @forrester ZT Certification! The Certification courses helps IT leaders future-proof against threats, respond to attacks & ultimately support their org. https://t.co/ltNH3OuEyv

Patagonia has always been an outlier as a company that prioritizes purpose over all else—with bold actions that show its authenticity. As businesses continue to lean into #brandpurpose, be sure what you say is what you do. @forrester https://t.co/oEtfKHpBSR

Prescriptive advice on how to ensure the success of your marketing transformation from @forrester's Nick Buck. https://t.co/7MpgKvtG5o

Prescriptive advice on how to ensure the success of your marketing transformation from @forrester's Nick Buck. https://t.co/5YmJnDwfr4

Is your security team looking for the next major geopolitical risk on the horizon? Get insights from @hackerxbella and @reneelynnmurphy in this week’s #ForresterPodcast. https://t.co/gHJLftmn1E

Curious what it’s like to be part of @Forrester’s Research team? Watch this VentureFizz interview with Chief Research Officer Sharyn Leaver to find out. #BoldTogether https://t.co/GrR1hyL4vc

Do you know all the topics covered in the new green market revolution? Don't worry Forrester has the resources you need to help your business make the most of environmentally sustainable offerings. https://t.co/VewKukmjhi

“If anything, this past year has shown that Netflix is open to and in need of new sources of revenue.” In @CNBCnow, @forrester VP, Research Director Mike Proulx discusses #Netflix’s current approach to theatrical movie releases. #streaming https://t.co/PgygJ8YYoz