Marshall Lager

Mar 8, 2024 | research.g2.com | Jeffrey Lin |Marshall Lager |Emily Malis Greathouse |Courtney Moran

Since the commercial introduction of generative AI models like ChatGPT, Bard, Llama 2, etc., companies have been scrambling to find the best business application for this new technology. The customer service software industry has traditionally been the test bed for new automation technologies. Low-level customer support tasks are regularly automated by chatbots, self-service platforms, knowledge bases, and customer education materials.

Mar 1, 2024 | aheadcrm.blogspot.com | Marshall Lager

Zoho hosted its usual Analyst Day to coincide with the annual Zoholics event in Austin TX. You’ll likely have seen the announcements already, as well as some analysis of them; I’d like to focus on one set. Zoho has opened up beta access to a set of apps that are specifically targeted to serve solopreneurs, small business owners in the making, freelancers, and similar individuals.

Sep 18, 2023 | learn.g2.com | Jenny Gardynski |Jeff Kahn |Marshall Lager |Mary Clare Novak

For growing SaaS businesses, it’s common for sales and legal to butt heads. While sales teams are driven by the urgency to close deals and generate revenue, legal teams are tasked with safeguarding the company's long-term interests, sometimes appearing as a bottleneck in the fast-paced sales process. While alignment between the two departments is often overlooked, it holds the golden key to accelerating deal closures and fostering company growth.

Jun 17, 2023 | research.g2.com | Blue Bowen |Marshall Lager |Emily Malis Greathouse

With the increased emphasis on virtual selling in the past few years, sales SaaS companies have recognized the value of offering conversation intelligence capabilities to support sales coaching, deal intelligence, and sales training.

Feb 22, 2023 | research.g2.com | Priya Patel |Marshall Lager |Tom Pringle |Brianna Bajwa

In the past few years, there’s been a noticeable rise in in-house creative teams, driven by the need to create high-quality, engaging content faster than ever. Businesses are not just competing with other brands for attention. They now have to compete with individuals creating relatable, authentic, and relevant content while maintaining brand compliance.  In this new era of social media, visual content, more specifically video content, is taking over the internet.