Melissa Smith

Jun 12, 2024 | mediacatmagazine.co.uk | Imogen Kemp-Hunt |Melissa Smith |Amy Lane |Sarah Yeats

Not only does the employee experience drive overall business value, it’s intrinsically linked to the customer experience, even when the employee’s role doesn’t involve dealing directly with customers or clients. In fact, 70% of executives say that improved employee experience results in better customer experience, according to a survey from Forbes and Salesforce.

May 17, 2024 | mediacatmagazine.co.uk | Melissa Smith |Natasha Randhawa |Giles Lury

The Creative Effectiveness Platform System1 has launched a new platform to help brands assess the commercial potential of their ideas. Named ‘Test Your Innovation’, this platform can predict the success of new logos, taglines, products and more. In this way, it can help brands save money, time, and effort, showing them what ideas are worth the investment. To predict success, Test Your Innovation integrates three core measures:Emotional Pull: How does the idea make people feel?

Apr 30, 2024 | mediacatmagazine.co.uk | Melissa Smith |Gary Carruthers |Becca Shanks |Sam Collenette

It’s the way a company acts, not what it says, that really draws people to it. That’s not just true of household brands, but employer brands, too. Having worked in agency recruitment for the past 13 years, we see that through our candidates day in, day out. Research also backs it up — 65% of people say a brand’s CEO and employees influence their decision to engage. Transitioning to 100% employee ownership at The Industry Club cemented everything we stood for as a brand.

Sep 3, 2023 | pressherald.com | Melissa Smith

As a child growing up in rural Maine, there were only so many of us. We all had to contribute if we wanted to field a soccer team, pull off the annual school reunion or ensure the math team could remain a going concern. Adults and kids alike looked after their own family units and also one another in town. My sense of community was formed by these experiences. When I was a kid, many of the families in my proximity were struggling – and they focused on hard work to keep themselves afloat.