Sarah Yeats

Nov 20, 2024 | mediacatmagazine.co.uk | Andy Lipscombe |Emily Fairhead-Keen |Sarah Yeats |Grace Gollasch

The Northern Lights illuminating our skies; Simone Biles revealing new levels of human capability at the Olympics; extraordinary acts of bravery and communal kindness in the wake of the Southport murders; the small green shoots of hope at the base of the felled Sycamore Gap tree. These have the power to induce ‘awe’ in all of us. They unite people in a shared emotional response that enhances our happiness and enlightenment.

Sep 23, 2024 | mediacatmagazine.co.uk | John Ridley |Olivia Atkins |Grace Gollasch |Sarah Yeats

Just think of Tom Cruise sporting his cool Ray-Ban Aviators in Top Gun (1986), James Bond hopping into his Aston Martin, or E.T. being cajoled out of the woods by those sweet Reese’s Pieces. But what was once a popular tactic for brands to thrust their products onto the silver screen has evolved significantly. Securing audience buy-in has grown into a multi-faceted approach that spans broader marketing partnerships and experiential collaborations.

Jul 9, 2024 | mediacatmagazine.co.uk | Josh Graham |Claire Hutchings |Sarah Yeats |Andrea Buzzi

Obviously, this is a title that’s meant to be annoying, but it really is true. This was a terrible example of an awareness campaign. And that’s because it wasn’t one at all… for starters, I’d noticed that outside my social sphere, no one seemed to be particularly aware of BRAT or its story. Whereas for those in the know, you’d be forgiven for thinking that Jesus Christ, Mars Delights and Motorola Razrs were making a comeback all on the same day. Naturally, I was left quite perplexed by this.

Jun 12, 2024 | mediacatmagazine.co.uk | Imogen Kemp-Hunt |Melissa Smith |Amy Lane |Sarah Yeats

Not only does the employee experience drive overall business value, it’s intrinsically linked to the customer experience, even when the employee’s role doesn’t involve dealing directly with customers or clients. In fact, 70% of executives say that improved employee experience results in better customer experience, according to a survey from Forbes and Salesforce.

Feb 12, 2024 | mediacatmagazine.co.uk | Sarah Yeats |Dani Valkova |Nick Coates |Jennifer Kattar

Brand collaborations aren’t anything new, and — from the Nike Air Force 1 x Tiffany & Co. trainers, to the countless partnerships Mattel and Warner Bros. inked via their Barbie movie — last year showed us that they can produce powerful virality, as well as mixed opinions. In many ways 2023 was the year of the collaboration. Can it be topped? In short, no. However, with consumer expectations higher than ever, experiences are key right now.