Gary Carruthers

Oct 7, 2024 | mediacatmagazine.co.uk | Emily Fairhead-Keen |Anton Jerges |Gary Carruthers |Jeremy Yates

How can brands stand out and capture holiday spending, and encourage consumers to shop with them this year? We asked three marketers in our network where they think strategic advantage could lie. The festive season is a bun fight as brands scream for attention in their bid to entice shoppers to pick their brand over the competition leading up to Christmas.

Aug 28, 2024 | mediacatmagazine.co.uk | Joel Stein |Laura Holliday |Gary Carruthers |Chris West

‘Words are, of course, the most powerful drug used by mankind.’— Rudyard KiplingThe last decade has seen an explosion in D2C businesses globally. In the US alone, the number of D2C brands jumped from around 400 in 2016 to more than 22,000 in 2021. Meanwhile, advertising is getting more expensive for these companies every year, pushing customer-acquisition costs ever upwards. In this competitive climate, young and ambitious D2C brands must do whatever they can to stand out.

Apr 30, 2024 | mediacatmagazine.co.uk | Melissa Smith |Gary Carruthers |Becca Shanks |Sam Collenette

It’s the way a company acts, not what it says, that really draws people to it. That’s not just true of household brands, but employer brands, too. Having worked in agency recruitment for the past 13 years, we see that through our candidates day in, day out. Research also backs it up — 65% of people say a brand’s CEO and employees influence their decision to engage. Transitioning to 100% employee ownership at The Industry Club cemented everything we stood for as a brand.

Nov 20, 2023 | mediacatmagazine.co.uk | Gary Carruthers |Jeremy Yates

The Brandtech Group is bringing together technology-driven e-commerce and retail media company Acorn-i, and global digital marketing business Jellyfish, to create Jellyfish Commerce. Creating an entity within Jellyfish, the integration will ‘combine content, commerce and community, fueled with AI technology.’Acorn-i, established in 2018 and later acquired by the Brandtech Group in 2022, was founded by Amazon alumni Claire Leon and Ross Caveille, with James Poll as CTO.

Oct 30, 2023 | mediacatmagazine.co.uk | Gary Carruthers

Brandwidth Group, owned by Next 15 Group, has acquired full-service ecommerce specialist Williams Commerce and B2B ecommerce platform Cloudfy. The acquisitions are part of a long-term strategy to deepen and expand its complete Digital Experience Partner capabilities. Williams Commerce (WCL) is a global ecommerce and marketplace agency headquartered in the UK with 120 people and international offices in New York, Australia, India, and Singapore.