Alyson Clarke
Principal Analyst at Forrester Research
Principal Analyst at Forrester Research specializing in financial services digital innovation and transformation. #fintech
Articles
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1 week ago |
forrester.com | Alyson Clarke
A modern CRM is core to connecting organizational silos to drive customer and business value. And now CRMs are integrating AI, and adding intelligent agents to boost productivity and deliver personalized customer experiences at scale. This makes modern CRM an indispensable tool for financial services firms aiming to enhance customer experience, streamline operations, and drive growth.
Predictions 2025: Banks Must Innovate To Reverse The Double Whammy Of Declining CX And Profitability
Oct 23, 2024 |
forrester.com | Alyson Clarke |Indranil Bandyopadhyay |Vijay Raghavan
Banks need to get ready for a major challenge in 2025: a simultaneous decline in customer experience (CX) and worsening profitability. But fear not, because there is a solution to this double whammy: innovation. After a turbulent 2023 marked by three bank failures, we saw more stability in 2024, if not exorbitant returns.
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Oct 7, 2024 |
forrester.com | Max Ball |Pete Jacques |Alyson Clarke
Talk about change!!! As we approach the two-year anniversary of the announcement of OpenAI’s launch of GPT 3.5, conversational AI has been reinvented to incorporate generative AI (genAI) to take advantage of the many ways this technology can make self-service applications smarter.
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Oct 6, 2024 |
forrester.com | Xiaofeng Wang |Leslie Joseph |Alyson Clarke
As an analyst closely observing the martech landscape, I’ve seen CDPs become indispensable for marketers in APAC. My latest report, “The State Of Customer Data Platforms In Asia Pacific, 2024,” found:The popularity of CDP continues to grow in APAC. Rising consumer awareness around data privacy and tighter regulations are pushing marketers to invest in first-party data. Yet, customer data concerns still pose challenges.
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Oct 4, 2024 |
forrester.com | Matthew Selheimer |Eric Zines |Alyson Clarke
In the competitive B2B landscape, above-average growth is a common ambition, yet many businesses fail to achieve this objective. According to Forrester’s State Of Customer Obsession Survey, 2024, 83% of B2B decision-makers set meeting commercial growth targets as a top priority. However, only 24% are outpacing their industry’s average growth. The underlying issue? A misalignment in growth strategies that are too often aspirational, internally focused, and not attuned to customer needs.
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Check out my latest video blog below why Financial Service Firms Need To Stop Thinking Like Retailers On Personalization https://t.co/n9BuLn0dQi via @Forrester #banking #personalization #financialservices #finovate #fintech #CustomerExperience https://t.co/n9BuLn0dQi
.@bankmobile Thanks for the shoutout and replay of my videoblog on @T-mobileMONEY and why banks should be afraid. #finovate See the full video here https://t.co/3Kas5DTZrC via @Forrester https://t.co/ioPupA9gRO
RT @GKFintechPR: Culture is what people do when no one is looking - @alysonmclarke on culture in finance and its critical role in transform…
