Phoebe Bain

1 week ago | adage.com | Phoebe Bain

Biscuit Filmworks spanned the emotional spectrum with its 2023 work, from an ad for WealthSimple starring Martin Short meant to make audiences die of laughter, to the Apple spot “R.I.P. Leon,” about a gecko that appears to perish under the watchful eye of a pet sitter, to a spot about the realities of having a spouse living with Alzheimer’s for the Alzheimer’s Society.

1 week ago | adage.com | Phoebe Bain

Would you trade your family’s cow for a pair of jeans? That’s the question Epoch Films director Martin de Thurah set out to answer in “Fair Exchange,” an ad for Levi’s by Droga5 New York in which a young boy in Soviet-ruled Georgia does exactly that.

Oct 22, 2024 | adage.com | Sabrina Sanchez |Brian Bonilla |Tim Nudd |Phoebe Bain

When Rare Beauty launched in July 2020, it did not sell any makeup products. Instead, the beauty brand founded by Selena Gomez debuted by launching the Rare Impact Fund, an initiative that aims to provide young people with access to mental health education and care, and other resources based on their specific backgrounds.

Aug 19, 2024 | adage.com | Tim Nudd |Phoebe Bain

Despite the criticism it endured, Solo Stove’s stunt campaign with Snoop Dogg actually was a big success—but it could have been better. That’s the takeaway from the outdoor firepit brand today, as it unveils a follow-up to the heavily debated November 2023 effort, which was lauded for generating huge awareness but disparaged—even, at one point, by Solo Stove itself—for supposedly failing to move product.

Jun 20, 2024 | adage.com | Phoebe Bain

Outside of handling litter during allergy season, the good folks at the National Park Foundation likely didn’t think about Kleenex tissues very often—that is until design agency Design B&B presented them with a partnership opportunity. Let’s back up a little: Every year, the Kleenex brand creates limited-edition Earth Day patterns sold exclusively at Costco. So, when Earth Day 2024 rolled around, Kleenex reached out to Design B&B to create sustainability-focused designs for the occasion.