Rob Estreitinho

Oct 17, 2024 | mediacatmagazine.co.uk | Rob Estreitinho |Sam Fowler |Kitty Poole |Dan Dawson

QMS, the Australian digital outdoor media company, presented the findings of what is reportedly the ‘global-first’ research into the role of human attention in OOH environments. Conducted in partnership with the audience measurement company, Amplified Intelligence, the study found that OOH ads score an average of 12 seconds of attention. In other words, OOH is not a glance-only medium. According to a press release, it takes ‘2.5 seconds of active attention’ to commit something to long-term memory.

Oct 9, 2024 | mediacatmagazine.co.uk | Rob Estreitinho |Helen Miall |Sam Fowler

The second day of The Future of Media, Adwanted’s annual event dedicated to the future of commercial media, brought together the media industry for a day of discussions around leadership in media, changing media consumption habits and new strategies around social and digital media.

Jun 10, 2024 | mediacatmagazine.co.uk | Svilena Keane |Josh McLoughlin |Josh Mcloughlin |Kevin Chesters |Rob Estreitinho

2024 is set to be a historic year for democracy as more than 50 countries around the world are holding elections this year. Considering the birth of the ‘TikTok elections’ and the increasing turn towards digital, it is interesting to see whether print media such as posters are dying out or becoming more effective in political campaigns.

Apr 10, 2023 | robistyping.substack.com | Rob Estreitinho

Let’s talk emotion, planning, kindness, specialisms, humility? Let’s indeed. 1/5. Still one of my favourite charts in recent advertising effectiveness history. Why? Because it not only says that emotion is how you build equity

 it breaks down which levers to pull to create emotion in the first place. It’s more tactical than a lot of plannery charts, but that’s precisely why i like it. (By the way, when did ‘tactical’ become a dirty word?)And sure, it’s correlation not causation.

Mar 20, 2023 | robistyping.substack.com | Rob Estreitinho

I make a ton of mistakes on a regular basis. In work, in life, everywhere. I try and think of this image every time that happens. Yes, zoom into your mistakes, learn from them. But also, zoom out of them, gain perspective. Yes, the mistake feels horrible now. Will it feel horrible tomorrow? Next week? Next month? Next year? In 10 years? On your deathbed? Sounds dramatic, but it's important. It means you accept your mistakes as part of a rich life. Which means you’re more likely to accept others’ mistakes.