Rob Estreitinho

Oct 17, 2024 | mediacatmagazine.co.uk | Rob Estreitinho |Sam Fowler |Kitty Poole |Dan Dawson

QMS, the Australian digital outdoor media company, presented the findings of what is reportedly the ‘global-first’ research into the role of human attention in OOH environments. Conducted in partnership with the audience measurement company, Amplified Intelligence, the study found that OOH ads score an average of 12 seconds of attention. In other words, OOH is not a glance-only medium. According to a press release, it takes ‘2.5 seconds of active attention’ to commit something to long-term memory.

Oct 9, 2024 | mediacatmagazine.co.uk | Rob Estreitinho |Helen Miall |Sam Fowler

The second day of The Future of Media, Adwanted’s annual event dedicated to the future of commercial media, brought together the media industry for a day of discussions around leadership in media, changing media consumption habits and new strategies around social and digital media.

Jun 10, 2024 | mediacatmagazine.co.uk | Svilena Keane |Josh McLoughlin |Josh Mcloughlin |Kevin Chesters |Rob Estreitinho

2024 is set to be a historic year for democracy as more than 50 countries around the world are holding elections this year. Considering the birth of the ‘TikTok elections’ and the increasing turn towards digital, it is interesting to see whether print media such as posters are dying out or becoming more effective in political campaigns.