-
Jan 16, 2025 | 
engelsbergideas.com | Josh McLoughlin |Josh Mcloughlin
‘This dear, dear land.’ John of Gaunt’s death-bed elegy for ‘this sceptred isle’ in Richard II (1597) is one of the most famous speeches in Shakespeare. Still quoted 400 years later – as patriotism or critique in wartime propaganda, television dramas, parliamentary speeches and anti-littering adverts – ‘this England’ is a classic political setpiece.
-
Jan 1, 2025 | 
prospectmagazine.co.uk | Josh McLoughlin |Josh Mcloughlin
How should we die? Who chooses when life ends? Is a “good death” possible? Such questions may seem ill-timed. What choice had the innocent dead in the wars in Ukraine, Palestine and around the world, in famine in Yemen and South Sudan, or in health poverty in Britain? Yet on 29th November, the question of a good death was partly answered as Labour MP Kim Leadbeater’s Terminally Ill Adults (End of Life) Bill passed its second reading in the House of Commons.
-
Nov 7, 2024 | 
mediacatmagazine.co.uk | Eaon Pritchard |Josh McLoughlin |Josh Mcloughlin |Olivia Wedderburn |Giles Lury
I occasionally jest with non-advertising friends who complain about ‘surveillance’ marketing and suchlike; that if they want to avoid being targeted online, forget about adblockers, anti-tracking or VPNs. The one weird trick for invisibility is to set the birth year on your profiles to somewhere between 1965 and 1975, and no advertiser will pay any attention to you.
-
Oct 16, 2024 | 
mediacatmagazine.co.uk | Jenni Romaniuk |Josh McLoughlin |Josh Mcloughlin |Chris Bailey
When you work on a brand, you live and breathe it every day. Its existence pays your bills and puts food on your table, and you learn so much about it that, in memory terms, you look like the heaviest of buyers — with dense networks of brand memories that are easily retrievable anytime, anywhere. It’s also then easy to assume everyone else thinks the same way and lose touch with the thoughts and feelings of typical buyers, without even really knowing it.
-
Oct 15, 2024 | 
mediacatmagazine.co.uk | Natasha Randhawa |Matthias Weiskopf |Josh McLoughlin |Josh Mcloughlin |Harry Kinnear
The era of the digital nomad is now. With the rise of remote work following COVID-19 and countries increasingly offering digital nomad visas, career opportunities are no longer constrained by geographical borders. In the UK, the cost of living crisis, widening wealth gaps, the fragile housing market and ongoing racial disparities are prompting many Black British citizens to look for greener pastures abroad.
-
Jul 25, 2024 | 
mediacatmagazine.co.uk | Josh McLoughlin |Josh Mcloughlin |Richard Shotton |Amy Kean |Sean Hargrave
Is stunt marketing style over substance, or can it form part of a tapestry of long- and short-term tactics as part of an overall growth strategy? We decided to ask a few smart people for their thoughts. Stunt marketing can certainly create a cultural splash, driving short-term awareness and even revenue through powerful word-of-mouth. When aligned with brand and audience values, these stunts can authentically captivate attention.
-
Jul 22, 2024 | 
mediacatmagazine.co.uk | Josh McLoughlin |Josh Mcloughlin |Clare Turner |Duncan Bell |Kathryn Jacob OBE
The late, great, Pulitzer Prize-winning film critic Roger Ebert once said: ‘Old [movie] theatres are irreplaceable. They could never be duplicated at today’s costs – but more importantly, their spirit could not be duplicated because they remind us of a day when going to the show was a more glorious and escapist experience. I think a town’s old theatres are the sanctuary of its dreams.’ A decade after Ebert’s death in 2013, cinema is confronting its own mortality.
-
Jun 20, 2024 | 
mediacatmagazine.co.uk | Manèle El Zoghlami |Josh McLoughlin |Josh Mcloughlin |Kevin Chesters |Kate Knowles
Last month, Bumble released a campaign targeting women’s vows of celibacy with slogans like ‘You know full well a vow of celibacy is not the answer’ and ‘Thou shalt not give up on dating and become a nun.’ The tone was supposed to be playful, borrowing from Gen Z’s humour, to poke fun at women’s wish to reevaluate their relationships with men. The campaign was instead perceived as condescending, controlling, and mocking of women’s efforts to regain agency over their bodies.
-
Jun 11, 2024 | 
mediacatmagazine.co.uk | Svilena Keane |Lottë Jones |Josh McLoughlin |Josh Mcloughlin |Andrea Buzzi
The UK general election is rapidly approaching, taking place in less than three weeks on 4 July. However, many young people are reluctant to vote, either identifying as apolitical or not believing that their voice will make a difference. In light of this, MediaCat’s Content Editor Svilena Keane sat down with the Social Media Lead at My Life My Say, Remi Olokun, to discuss the ‘Give an X’ and ‘You Already Vote, So Vote’ campaigns which aim to get young people registered to vote.
-
Jun 10, 2024 | 
mediacatmagazine.co.uk | Svilena Keane |Josh McLoughlin |Josh Mcloughlin |Kevin Chesters |Rob Estreitinho
2024 is set to be a historic year for democracy as more than 50 countries around the world are holding elections this year. Considering the birth of the ‘TikTok elections’ and the increasing turn towards digital, it is interesting to see whether print media such as posters are dying out or becoming more effective in political campaigns.
