Sophie Gaskill

Nov 13, 2024 | mediacatmagazine.co.uk | Svilena Keane |Sophie Gaskill |Sophie Lewis

Brand Week Istanbul took place last week (6-8 November), bringing together thousands of marketers from around the world. Sophie Devonshire, CEO of The Marketing Society, was one of the industry leaders who took the stage on 7 November, holding a session titled ‘How to lead in the age of super speed’. MediaCat Magazine’s Content and Social Media Editor, Svilena Keane, sat down with Devonshire following her session to discuss the key takeaways from her talk and her book, Superfast: Lead at speed.

Oct 9, 2024 | mediacatmagazine.co.uk | Dan Russell |Natasha Randhawa |Sophie Gaskill

Healthcare marketing has attempted to keep pace by incorporating lifestyle medicine and behaviour change principles, but access is still people’s number-one health concern. Healthcare brands are simply not connecting with enough people on a fundamental level to help them move from getting better to being well. Healthcare is undergoing a huge transformation, driven by a range of global health crises and by increasingly educated and empowered consumers.

Jan 15, 2024 | mediacatmagazine.co.uk | Sophie Gaskill |Nazli Selin Ozkan

Brand consultancy Interbrand has announced the promotion of Holmfridur Hardardottir to President, Interbrand New York. In her new role, she will report to Interbrand’s Global CEO, Gonzalo Brujó. Hardardottir was previously Chief Operating Officer, Interbrand New York. She has co-managed the business for six years, overseeing finance, HR, operations, and the restructuring of the business into four client-centric business units.

Jan 3, 2024 | mediacatmagazine.co.uk | Mike Piggott |Emily Fairhead-Keen |Jeremy Yates |Sophie Gaskill

This ‘great brands‘ series is a new one we’re starting at the magazine for 2024. One where we ask contributors in our network to name three brands from a given country – past, present and future – and tell us what, in their view, made them great. Great British Brands, Great Irish Brands, Great Turkish Brands… and so on. To kick things off, here are mine. Mike Piggott, EditorHands up, who remembers Rover? I dimly recall that my dad had one when I was a kid.

Aug 21, 2023 | mediacatmagazine.co.uk | Yasmina Stitou |Natasha Randhawa |Hannah Campbell |Sophie Gaskill

Long lost are the times when we first faced the Covid-19 pandemic, causing a divorce between the beauty industry and the general public (a beauty industry that was pushing endless colorful eyeshadow palettes, Euphoria-inspired looks, and was just starting to tap into skincare-focused routines at the time). All of a sudden, we found ourselves at home shifting all our energy from trying to look good to feel good.