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Dec 10, 2024 | 
mediacatmagazine.co.uk | Svilena Keane |Grace Gollasch |Jennifer Kattar
Earlier this year, partnership management platform Impact.com and global app-linking platform URL Genius released the findings of their Commerce Creator Lightning Survey. Simon Bedding, enterprise account executive at Impact.com, discussed the survey results with MediaCat, sharing advice for advertisers seeking to partner with influencers this holiday season.
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Jun 6, 2024 | 
mediacatmagazine.co.uk | James Kirkham |Sam Collenette |Andrea Buzzi |Jennifer Kattar
More voters than ever will head to the polls as at least 64 countries take the temperatures of their respective electorate. Whether you’re worrying about the rise of the far right, or by populism, the consequences will be long lasting. With so much at stake, the use of influence is key. Yet the media mix today is convoluted, and highly nuanced — perfectly mirroring the very audience it is intended to sway.
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Mar 14, 2024 | 
mediacatmagazine.co.uk | Grace Gollasch |Paul Greenwood |Rob Blake |Jennifer Kattar
According to a new report from Amplify and SevenSix Agency, creators are frustrated with tokenism by brands, with genuine inclusion and representation in campaigns more crucial than ever. The report, ‘A New Era of Brand Partnerships: What does the new creator-brand Value Exchange Look like?‘, delves into the creator economy, which, according to Goldman Sachs, could be worth half a trillion dollars by 2027. It also reveals what creators need—and don’t need—from brand partnerships.
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Feb 12, 2024 | 
mediacatmagazine.co.uk | Sarah Yeats |Dani Valkova |Nick Coates |Jennifer Kattar
Brand collaborations aren’t anything new, and — from the Nike Air Force 1 x Tiffany & Co. trainers, to the countless partnerships Mattel and Warner Bros. inked via their Barbie movie — last year showed us that they can produce powerful virality, as well as mixed opinions. In many ways 2023 was the year of the collaboration. Can it be topped? In short, no. However, with consumer expectations higher than ever, experiences are key right now.
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Jan 15, 2024 | 
mediacatmagazine.co.uk | Mark Byrne |Jennifer Kattar |Kit Bienias
The January sales frenzy creates an intensely competitive landscape for online brands, with numerous retailers offering discounts simultaneously across paid search and social. Breaking through the noise to reach potential customers may seem like a daunting task. However, fear not! We have compiled five strategic recommendations to leverage across paid search and social to stand out from the crowd and boost sales this January.
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Nov 14, 2023 | 
mediacatmagazine.co.uk | Paul Greenwood |Jennifer Kattar |Jeremy Yates |Al Mackie
With AI generation tools already in use, the new era of influencer marketing will see authenticity and creativity rewarded in the creator economy, according to former reality TV star and Managing Director of Disrupt, Stevie Johnson.
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Nov 3, 2023 | 
mediacatmagazine.co.uk | Grace Gollasch |Andrea Buzzi |Jennifer Kattar |Shoshana Eilon
Before the era of influencers and content creators, a 17-year-old Stevie Johnson, with a stylish gelled quiff, shared his first-ever Facebook status update, marking the beginning of his digital journey:‘Stevie’s hair is styled to perfection.’ 16 years later, it will inspire a new content creator podcast series tailored for those fascinated by the ever-evolving world of digital content.
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Oct 13, 2023 | 
mediacatmagazine.co.uk | Andrea Buzzi |Jennifer Kattar |Jeremy Yates |Jonathan Birch
Amelia Wollaston has been appointed as Head of Influencer for SocialChain. She joins from Grapevine Digital, where she was a Senior Account Director. Reporting to Tom Bellamy, Executive Creative Director, she will oversee the development of creator campaigns, as well as establish new creator partnerships and ways of working to unlock growth across SocialChain’s client portfolio.
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Sep 28, 2023 | 
mediacatmagazine.co.uk | Helen Miall |Jennifer Kattar |Will Melzer |Dan Chorlton
A new whitepaper from creative effectiveness ad platform Automated Creative and the World Federation of Advertisers, suggests brands who fail to track and optimise the performance of their digital campaigns could be leaving significant media value on the table. The Compounding Creative whitepaper revealed that with proper in-flight creative optimisation, marketers can improve their media value by an average of 17%.
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Sep 20, 2023 | 
mediacatmagazine.co.uk | Paul Greenwood |Andrea Buzzi |Jennifer Kattar |Jonathan Birch
Former award-winning Made in Chelsea star, Stevie Johnson, is launching a new podcast series which delves into the careers of inspirational content creators to discover what makes them tick and how they forged their unique career paths. Status Update, which is due to be launched on the 4th of October, features some of the best-known creatives and has been designed for listeners with an interest in the future of social and digital content.
