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Nov 20, 2024 | 
forrester.com | Oliwia Berdak |Jitender Miglani |Lauren Cevallos
Next week is Black Friday, a day many consumers wait and save for. But saving is not the only option to make the most of the heavy discounts. Black Friday is part of a big holiday shopping season, which is increasingly funded by Buy Now, Pay Later (BNPL). According to Forrester data, last year, some 33% of US and 41% of UK online adults who have used BNPL as a payment option used it more during the holiday shopping season.
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Nov 15, 2024 | 
forrester.com | Jitender Miglani |Lauren Cevallos |Senem Guler Biyikli
Forrester’s US end of year holiday season forecast for 2024 is live!Forrester defines holiday retail sales as the purchase of durable and nondurable goods that consumers make during November and December. These sales don’t include automotive and gasoline sales or spending on services, such as food and drink services at restaurants. What can retailers and brands expect this year?
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Nov 14, 2024 | 
forrester.com | Lauren Cevallos |Nikhil Lai |Xiaofeng Wang
I am excited to announce the Forrester Wave™: Point-of-Service Solutions, Q4 2024. When we last evaluated this market in 2018, new cloud POS solutions offered the safety and excitement of reliability plus features to engage customers. The goals for POS haven’t changed much in those six years. Then and now, retail firms expect POS to drive omnichannel sales, deliver brand consistency across the empowered consumer’s path to purchase, and boost store associate productivity.
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Oct 28, 2024 | 
forrester.com | Emily Pfeiffer |Lauren Cevallos |Carlos Casanova |Jessica Liu
Emily Pfeiffer researches B2C Commerce Solutions, Commerce/Site Search, and Order Management Systems (OMS). Lauren Cevallos researches Point of Service (POS), Retail Planning Systems, and other store technology. We hear software vendors across our research areas saying that they offer – or are – or support – “unified commerce.” And when we ask them what they mean by that, we get a variety of answers.
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Mar 26, 2024 | 
forrester.com | Christina McAllister |Lauren Cevallos |Emily Pfeiffer
Guess what? I’m kicking off research on a new technology market!Our Digital Customer Interaction Solutions Landscape, Q1 2024 report is now live, and a Forrester Wave™ evaluation will be publishing in June. The newly published Landscape lists the 26 most notable vendors in this market and the 9 use cases they are focusing on.
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Mar 26, 2024 | 
forrester.com | Lauren Cevallos |Mike Gualtieri |Dipanjan Chatterjee
Forrester forecasts that the volume of click-and-collect sales in the US will double by 2028 to exceed $200 billion, accounting for 12% of US online retail sales. Therefore, it’s good news that 71% of business and technology professionals in retail indicate their organization is increasing their investment in expanding omnichannel fulfillment. The problem? Investments notwithstanding, consumers continue to experience challenges during order pickup.
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Dec 5, 2023 | 
forrester.com | Shannon Germain |Lauren Cevallos |Judy Weader
As a former practitioner, I went to the ICD Healthcare Network’s Burnout Symposium (like many of the attendees) eager to learn about tactics, solutions, products, and services that can mitigate clinician burnout. We heard about clinician well-being with defined objectives. These included sustaining clinician health, retaining employees, and instilling hope among attendees.
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Dec 1, 2023 | 
forrester.com | Nicole Murgia |Lauren Cevallos |Shari Srebnick
This week closed out the busiest shopping weekend of the year, spanning Black Friday to Cyber Monday. Although some consumers have been holiday shopping for months, a record-breaking 200.4 million consumers showed up both online and in-stores over the weekend, according to NRF. To get a better sense of what retailers did online on Black Friday and Cyber Monday, this year we again reviewed 115 retailer and brand home pages, which span several product categories.
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Dec 1, 2023 | 
forrester.com | Lauren Cevallos |Martin Gill |Thomas Husson
Our recently published report, The Store Associate Tools Landscape, Q4 2023, lists the 17 most notable vendors in the space and details the 10 most important use cases that they’re focusing on for clients today. As a retail leader, you’ll need to champion how new or updated store associate tools (SAT) can help:Support store associates in their ever-changing roles.
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Nov 22, 2023 | 
forrester.com | Nikhil Lai |Kim Herrington |Lauren Cevallos
In my conversations with advertisers about the upcoming holiday season, they’ve made it clear that, like consumers, they’ll be cautiously optimistic this year. Confidence in their ability to weather macroeconomic storms will mix with uncertainty about whether storms will hit – and, as always, CFOs will scrutinize every dollar they spend. Still, many brands and agencies will invest in retail media this holiday season given their ability to verify its revenue impact and prove its yield.
