Marketing News

Marketing News is the primary publication of AMA, serving as the main source of content for all AMA members, whether they are engaging online or offline.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#177645

United States

#86229

Business and Consumer Services/Marketing and Advertising

#422

Traffic sources

Monthly visitors

Articles

The No-Nonsense Guide to a High ROI Loyalty Program for Distributors

1 week ago | ama.org | Jazmín Cruz

A practical blueprint for optimizing incentives and engagementIn today’s fragmented market, loyalty isn’t just given – it’s engineered. This guide helps enterprise manufacturers design distributor programs that drive real ROI through smarter segmentation, performance-based incentives, and behavioral data.
AI in Action: Optimize your entire Marketing department

2 weeks ago | ama.org | Jazmín Cruz

Discover how AI can transform core business functions—from marketing to HR—with real-world examples that drive growth, reduce costs, and enhance employee experience. Download the AI Playbook now. Helping individuals save time and kickstart creativity with AI tools is a win for any business. But when AI is used to streamline workflows across entire departments, the benefits multiply.
How social listening is the key to cultural relevance to your brand.

Feb 24, 2025 | ama.org | Jazmín Cruz

In today’s marketing world, cultural relevance is key to everything from getting your content seen by the right people to creating communities and, ultimately, conversions. You’re no longer competing with just your competitors; you’re competing against the latest memes, and cat videos, and don’t forget the platform algorithms. Social listening is your fast-track way to becoming a culturally relevant brand. What is social listening?
TEST GUIDE: Building an AI-empowered Marketing Organization

Feb 20, 2025 | ama.org | Jazmín Cruz

Marketing leaders have a unique opportunity to impact and drive corporate strategy in this era of AI-driven innovation. In early 2023, BlueOcean gathered marketing executives from leading brands at a workshop to share their perspectives on AI. At that workshop, the group defined a set of focus areas for leaders who envision a future where AI empowers (not replaces) human innovation and creativity. Today, their perspectives still hold true and are more important than ever.
Ready to level up your design skills with cutting-edge tech?

Feb 5, 2025 | ama.org | Jazmín Cruz

You’re a designer with a diverse portfolio. You’ve built a solid professional network. Your work blends stunning visuals with immersive, accessible technology. But still…something feels missing. Design and technology trends are ever-evolving. From sustainable design and adaptive UX technology to more efficient architecture and interior design solutions, even accessible virtual reality, modern innovations are reshaping how we create and connect.
How social listening is the key to cultural relevance to your brand.

Feb 5, 2025 | ama.org | Jazmín Cruz

In today’s marketing world, cultural relevance is key to everything from getting your content seen by the right people to creating communities and, ultimately, conversions. You’re no longer competing with just your competitors; you’re competing against the latest memes, and cat videos, and don’t forget the platform algorithms. Social listening is your fast-track way to becoming a culturally relevant brand. What is social listening?
Yabble Guide to AI Personas for Marketers & Market Researchers

Jan 30, 2025 | ama.org | Jazmín Cruz

Discover how AI-powered personas are transforming the way marketers and researchers gain insights. The Yabble Guide to AI Personas for Marketers and Researchers unveils the groundbreaking potential of dynamic, data-driven personas that adapt in real time to market changes and consumer behavior. This eBook dives deep into the benefits of AI personas, from accelerating segmentation and concept testing to unlocking underutilized data and providing real-time, actionable insights.
Interested in growing GI Bill revenue in 2025? CollegeRecon has been helping universities in this area for 10+ years!

Jan 21, 2025 | ama.org | Jazmín Cruz

CollegeRecon owns and operates the largest online platform built exclusively for military-affiliated, college-bound men and women in the country. More than 120 universities rely on CollegeRecon to get their brand in front of hundreds of thousands of veterans, active duty, and military family members. Learn more about how CollegeRecon has impacted different types of universities in terms of brand awareness, enrollment growth, and revenue generation with military-affiliated students. Download
Demystify the modern marketing funnel with best-in-class strategies to turn prospects into customers.

Jan 17, 2025 | ama.org | Jazmín Cruz

Optimize Your Marketing Funnel with this New Report Top 3 takeaways from this report:51% of marketers with best-in-class funnels say customer engagement is their top priority (even over lead generation). Marketers with best-in-class funnels are 4x more likely to use segmentation. 59% of those who are using four or more channels report that they are exceeding funnel goals compared to just 46% of those using three or fewer channels. Download
The Ultimate Research Assistant: How Marketing Researchers Can Effectively Collaborate with LLMs

Jan 14, 2025 | ama.org | Neeraj K. Arora |Ishita Chakraborty |Yohei Nishimura

Generative AI (GenAI), and large language models (LLMs) in particular, are transforming marketing. According to a 2023 BCG study, over 70% of chief marketing officers have embraced this technology, and experts predict GenAI to revolutionize marketing research—a $84.3 billion dollar industry in 2023—by automating and enhancing data collection, analysis, and insights generation.