Marketing News

Marketing News is the primary publication of AMA, serving as the main source of content for all AMA members, whether they are engaging online or offline.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#203595

United States

#113337

Business and Consumer Services/Marketing and Advertising

#583

Traffic sources

Monthly visitors

Articles

How social listening is the key to cultural relevance to your brand.

1 month ago | ama.org | Jazmín Cruz

In today’s marketing world, cultural relevance is key to everything from getting your content seen by the right people to creating communities and, ultimately, conversions. You’re no longer competing with just your competitors; you’re competing against the latest memes, and cat videos, and don’t forget the platform algorithms. Social listening is your fast-track way to becoming a culturally relevant brand. What is social listening?
TEST GUIDE: Building an AI-empowered Marketing Organization

2 months ago | ama.org | Jazmín Cruz

Marketing leaders have a unique opportunity to impact and drive corporate strategy in this era of AI-driven innovation. In early 2023, BlueOcean gathered marketing executives from leading brands at a workshop to share their perspectives on AI. At that workshop, the group defined a set of focus areas for leaders who envision a future where AI empowers (not replaces) human innovation and creativity. Today, their perspectives still hold true and are more important than ever.
Ready to level up your design skills with cutting-edge tech?

2 months ago | ama.org | Jazmín Cruz

You’re a designer with a diverse portfolio. You’ve built a solid professional network. Your work blends stunning visuals with immersive, accessible technology. But still…something feels missing. Design and technology trends are ever-evolving. From sustainable design and adaptive UX technology to more efficient architecture and interior design solutions, even accessible virtual reality, modern innovations are reshaping how we create and connect.
How social listening is the key to cultural relevance to your brand.

2 months ago | ama.org | Jazmín Cruz

In today’s marketing world, cultural relevance is key to everything from getting your content seen by the right people to creating communities and, ultimately, conversions. You’re no longer competing with just your competitors; you’re competing against the latest memes, and cat videos, and don’t forget the platform algorithms. Social listening is your fast-track way to becoming a culturally relevant brand. What is social listening?
Yabble Guide to AI Personas for Marketers & Market Researchers

2 months ago | ama.org | Jazmín Cruz

Discover how AI-powered personas are transforming the way marketers and researchers gain insights. The Yabble Guide to AI Personas for Marketers and Researchers unveils the groundbreaking potential of dynamic, data-driven personas that adapt in real time to market changes and consumer behavior. This eBook dives deep into the benefits of AI personas, from accelerating segmentation and concept testing to unlocking underutilized data and providing real-time, actionable insights.
Interested in growing GI Bill revenue in 2025? CollegeRecon has been helping universities in this area for 10+ years!

Jan 21, 2025 | ama.org | Jazmín Cruz

CollegeRecon owns and operates the largest online platform built exclusively for military-affiliated, college-bound men and women in the country. More than 120 universities rely on CollegeRecon to get their brand in front of hundreds of thousands of veterans, active duty, and military family members. Learn more about how CollegeRecon has impacted different types of universities in terms of brand awareness, enrollment growth, and revenue generation with military-affiliated students. Download
Demystify the modern marketing funnel with best-in-class strategies to turn prospects into customers.

Jan 17, 2025 | ama.org | Jazmín Cruz

Optimize Your Marketing Funnel with this New Report Top 3 takeaways from this report:51% of marketers with best-in-class funnels say customer engagement is their top priority (even over lead generation). Marketers with best-in-class funnels are 4x more likely to use segmentation. 59% of those who are using four or more channels report that they are exceeding funnel goals compared to just 46% of those using three or fewer channels. Download
The Ultimate Research Assistant: How Marketing Researchers Can Effectively Collaborate with LLMs

Jan 14, 2025 | ama.org | Neeraj K. Arora |Ishita Chakraborty |Yohei Nishimura

Generative AI (GenAI), and large language models (LLMs) in particular, are transforming marketing. According to a 2023 BCG study, over 70% of chief marketing officers have embraced this technology, and experts predict GenAI to revolutionize marketing research—a $84.3 billion dollar industry in 2023—by automating and enhancing data collection, analysis, and insights generation.
Cut Through Marketing Noise with Donald Miller’s StoryBrand 2.0

Dec 18, 2024 | ama.org | Jazmín Cruz

Adapted excerAdapted excerpt from Donald Miller’s Building a StoryBrand 2.0: Clarify Your Message so Customers Will Listen. Story is the greatest weapon you have to combat marketing noise because it organizes information in such a way that people are compelled to listen. If you want to bring attention to your brand, you must understand how story works and how to invite customers into a narrative that is compelling.
Marketing Automation Strategy Guide

Dec 17, 2024 | ama.org | Jazmín Cruz

This comprehensive guide shares actionable strategies to help marketers move beyond basic tactics. Discover how to better segment your audience, optimize lead nurturing, and align sales and marketing teams to drive measurable growth and maximize ROI. Perfect for marketers at every level looking to achieve scalable growth and improve ROI. Download