meltwater.com

2 weeks ago | meltwater.com | Ann-Derrick Gaillot |Elena Tarasova

AI is quickly reshaping the marketing world and the influencer sector is no exception. For example, the technology is streamlining operations on the back end with AI-powered discovery and vetting tools. And on the consumer-facing side, AI-generated influencers are changing how brands connect with their target audiences. A type of virtual influencer, AI-generated influencers are created, and sometimes operated, using data and algorithms.

3 weeks ago | meltwater.com | Ann-Derrick Gaillot |Elena Tarasova

AI is completely transforming education as we know it, from how students learn to how teachers teach to how schools operate. One global survey found that 86% of students use AI tools to do their work, while about 25% said they do so daily. It’s safe to say that society has reached a turning point when it comes to the presence of AI tools and creations in our daily lives, but users are still working to understand how best to implement it, especially when it comes to learning.

4 weeks ago | meltwater.com | Ann-Derrick Gaillot |Elena Tarasova

In our latest consumer insights report, we analyzed what streaming viewers around the world have to say about their favorite programs, platforms, and features. Our analysis found that the topic of watch experience was mentioned and engaged with far more than others like pricing, ads, account sharing, and content. Across a wide range of communities and interests, technical qualities are now a crucial consideration for streaming subscribers and viewers.

1 month ago | meltwater.com | Ann-Derrick Gaillot |Elena Tarasova

Wondering what that ugly-cute creature is dangling from the handbags of stylish passersby? Intrigued by the lines forming outside of Pop Mart stores all over the world? Those mischievous-looking plush toys-turned-fashion accessories are Labubus! And they are a global phenomenon — think Beanie Babies for the smartphone generations. We used our social listening and analytics solution to understand just how big the Labubu trend is, where it’s headed, and what marketers can learn from the craze.

1 month ago | meltwater.com | Ann-Derrick Gaillot |Elena Tarasova

It’s no secret that buy now, pay later (BNPL) services are transforming how consumers around the world shop online. While consumers may have once reserved pay-over-time options for large, occasional purchases, they are now using BNPL for everything from travel, electronics, and home goods to everyday expenses like groceries. According to our Digital 2025: April Global Statshot Report, 15.8% of internet users aged 16+ use BNPL services each week, up from 15.3% in January.