Perfumer & Flavorist

3 weeks ago | perfumerflavorist.com | Emily Little

I truly love reading consumer trend reports. I love seeing what people are interested in and what they think are the most important aspects of their purchases. Do they place price ahead of health benefits, or are they looking for something to help them feel better regardless of the cost? It’s fascinating to compare the results to my own values when it comes to both flavor and fragrance products. I want to see how my views stack up with the rest of the world.

1 month ago | perfumerflavorist.com | Emily Little

Today’s consumers are becoming increasingly busy, and they may not always have time to make a fresh pot of coffee or tea. They want something they can quickly pull out of the refrigerator and sip on the go. Log in to view the full articleToday’s consumers are becoming increasingly busy, and they may not always have time to make a fresh pot of coffee or tea. They want something they can quickly pull out of the refrigerator and sip on the go.

2 months ago | perfumerflavorist.com | Emily Little

There’s a common joke in my family whenever a gift doesn’t arrive on time or there is an unexpected change in plans. We say, “Due to supply chain constraints, we’re going to dinner on Tuesday instead of Wednesday,” or “Due to supply chain issues, your birthday present will arrive sometime in the next two months.” It’s a catch-all that encompasses every possible situation. The term “supply chain” has become a bit of a monolith in recent years, especially since the COVID-19 pandemic.

Jul 24, 2024 | perfumerflavorist.com | Jacquelyn Mueller

Gen Z consumers are becoming more engaged in fragrance, with TikTok driving 66% of their fragrance purchases, according to Circana. There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users. Jacquelyn Wenskus, director, fragrance category analyst at Circana, said, "Gen Z is more inclined to try new scents and mix and match depending on their mood or vibe.

May 22, 2024 | perfumerflavorist.com | Jacquelyn Mueller

Gen Z consumers aged 21-26 are driving innovation in the beverage alcohol market, . These consumers tend to prefer sparkling wines and those with fruity or sweet notes. Gen Z is especially drawn toward ready-to-drink (RTD) cocktails and hard seltzers, a category that has more than tripled since 2018, reaching $10.3 billion in sales in 2023. Perfumer and Flavorist+ reached out to Scott Scanlon, EVP of alcoholic beverages for Circana to dig deeper into this consumer trend.