PRmoment

Jun 26, 2024 | prmoment.com | Andy Barr

As temperatures have soared across the country and UK infrastructure ground to a near halt, fear not, the world of Public Relations has remained resilient and carried on. Here I am again with this week’s Good and Bad PR. Have you tried turning it off, and then back on again? Manchester Airport comms team will no doubt have been focused heavily on nothing else all week but how they scored in this very column.

Jun 20, 2024 | prmoment.com | Andy Barr

We are back and raring to go. Once again it has been a monster week in the world of communications. Hold on to your hats and let’s take a mosey through the goings on of the last seven days… Political shenanigans a plentyMy weekly review of election PR campaigns so far is that it has been fairly even on the cock-ups front. No matter what the Labour lovie’s say, Kier wearing a plain white t-shirt for the England game was just odd and clearly trying to pacify the Welsh and Scottish voters.

May 30, 2024 | prmoment.com | Lauren Richardson

Digital PR is tough. Not only are you in competition with every other PR, fighting for the attention of journalists whose time is short and inboxes are full, but you’re also fighting against the broader news cycle. Sometimes there are things going on that you just can’t control, resulting in your campaign or story getting buried as journalists rush to cover the big event of the day, week or month. As our jobs get harder, it only makes sense that you should give yourself the best chance of success.

May 23, 2024 | prmoment.com | Andy Barr

Summer is done and we appear to have fast-forwarded through to Autumn weather. What a very British start to a conversation. Welcome to this week’s Good and Bad PR. Work for a king, not a clownThis is not so much a media story from this week, but I think this brilliantly reflects McDonald's own approach to communications. Burger King is keen to seize an opportunity to poke fun at its golden arch-branded rivals, while McDonald's tends not to get involved.

May 16, 2024 | prmoment.com | Andy Barr

Hello dearest readers and welcome to another instalment of Good and Bad PR with Andy Barr - huh, that rhymes. I’m going to say that it has been a strong campaign week for public relations world. Quite a few of the stories that I have been sent have come from traditional public relations activity, which makes a nice change. Let’s have a nosey through shall we.