PRovoke Media

About the Holmes Report The Holmes Report serves as a key source of information for the worldwide public relations sector, focused on demonstrating and enhancing the significance of public relations. It offers valuable insights, knowledge, and recognition for PR professionals. Established in 2000 by Paul Holmes, who has over 20 years of experience in reporting on and assessing the public relations industry, the Holmes Group plays a vital role in this field. The Holmes Group fulfills its mission by offering in-depth reports and analyses on trends and challenges in public relations, along with a wide range of global events and award programs.

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#344290

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#30199

Business and Consumer Services/Marketing and Advertising

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Articles

Experts On Why Comms Professionals Simply Should Not Be Using AI Model DeepSeek

2 months ago | provokemedia.com | Camillia Dass

In an era where artificial intelligence is rapidly transforming the communications landscape, the recent emergence of DeepSeek-R1—a generative AI model from a Chinese startup—serves as a stark reminder of the potential pitfalls associated with these advanced technologies. According to a report by Enkrypt AI, DeepSeek-R1 is 11 times more likely to generate harmful content as compared to its established competitors, raising significant concerns about bias, toxicity, and security vulnerabilities.
Creativity In PR: More Than One Third Of Creative Work Supported By AI

Aug 13, 2024 | provokemedia.com

The latest edition of the Creativity in PR study reveals how the rise of generative AI is impacting the creative process.
Podcast: Protecting Corporate Reputation In A Cybersecurity Crisis

May 23, 2024 | provokemedia.com | Maja Pawinska Sims

BursonCoverage and analysis of BCW's merger with Hill & Knowlton to create Burson. Young ChangemakersInsight and views from the Young Changemakers ProgramDavosAll of PRovoke Media's coverage and events from the World Economic Forum in Davos. CannesCoverage of the Cannes Lions from PRovoke Media in association with ICCO. Crisis ReviewPR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
Podcast: Truth, Trust & Trickery

May 22, 2024 | provokemedia.com | Diana Marszalek

BursonCoverage and analysis of BCW's merger with Hill & Knowlton to create Burson. Young ChangemakersInsight and views from the Young Changemakers ProgramDavosAll of PRovoke Media's coverage and events from the World Economic Forum in Davos. CannesCoverage of the Cannes Lions from PRovoke Media in association with ICCO. Crisis ReviewPR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
Richard Edelman: “I Like to Run the Pirate Ship”

May 20, 2024 | provokemedia.com | Paul Holmes

Key takeaways: Richard Edelman came into the firm his father founded in 1978, when it was a $6 million agency; today, it is a billion dollar business. Edelman built a firm to compete with all comers, from big ad agencies to boutique corporate and financial specialists. There’s still huge power in traditional mainstream media, Edelman says, but PR people today have many more channels at their disposal.
Ex-Edelman Leader Joins W Communications As MD

May 14, 2024 | provokemedia.com | Maja Pawinska Sims

LONDON — W Communications has named Matt Brown as its new managing director, as the independent agency gears up for its next phase of growth. Brown (pictured) joins W after six years at Edelman, latterly as vice chair of brand for EMEA, where he worked with clients on integrated brand transformation and produced Cannes Lions award-winning work. He left the agency last August.
Shell Renews Global Partnership With Edelman

May 13, 2024 | provokemedia.com | Diana Marszalek

BursonCoverage and analysis of BCW's merger with Hill & Knowlton to create Burson. DavosAll of PRovoke Media's coverage and events from the World Economic Forum in Davos. CannesCoverage of the Cannes Lions from PRovoke Media in association with ICCO. Crisis ReviewPR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
Ashbury Establishes Middle East Presence

May 12, 2024 | provokemedia.com | Arun Sudhaman

DUBAI — Ashbury is launching in the Middle East, marking the financial consultancy's first foray beyond Asia. The firm, which focuses on sustainability and technology communications for financial sector clients, is launching in Dubai with an initial team of two. Audrey Kabilova joins Ashbury as associate director, after previously serving as communications VP at Natixis Corporate & Investment Banking in Hong Kong.
Matt Stafford Exits BCW; Adrian Warr To Take Over South Asia-Pacific

May 12, 2024 | provokemedia.com | Diana Marszalek

NEW YORK — Burson has hired former Edelman leader Adrian Warr as CEO of South Asia-Pacific — a role originally slated for BCW Asia-Pacific president Matt Stafford, who has left the company. Stafford exits BCW after serving as Asia-Pacific president since 2016, when he joined BCW predecessor Cohn & Wolfe. Since 2022, Stafford has also served as BCW global president of practices & sectors.
Adrian Warr Joins Burson as South Asia-Pacific CEO As Matt Stafford Leaves BCW

May 12, 2024 | provokemedia.com | Diana Marszalek

NEW YORK — Burson has hired longtime Edelman senior leader Adrian Warr as CEO of South Asia-Pacific — a role originally slated for BCW Asia-Pacific president Matt Stafford, who has left the company. Warr will oversee Burson’s business in India, Australia, New Zealand, Singapore, Indonesia, Thailand and Malaysia. He will join Burson on September 16, two-plus months after Burson’s launch July 1 when the merger of BCW and Hill & Knowlton Strategies becomes official.