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Feb 28, 2025 | 
cim.co.uk | Abigail Dixon
Too busy to tune in to our recent member exclusive webinar with marketing expert Abigail Dixon? Don’t worry because we’ve got you covered. Keep reading for the top tips and key takeaways from ‘A marketer’s guide to unlocking career fulfilment and growth’ to better understand how marketers can leverage personal understanding to fuel growth and prevent burnout.
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Feb 20, 2025 | 
marketingweek.com | Matthew Valentine |Laura Chamberlain |Abigail Dixon |Charlotte Rogers
After several years of CMO becoming an increasingly common job title, it seems cost-cutting may now be threatening its further expansion. The latest data from the 2025 Marketing Week Career & Salary Survey shows that around a quarter (23.8%) of the more than 3,500 respondents have seen a senior marketer, typically a CMO, cut from their team and not replaced. However, those midweight marketers eyeing a CMO role need not abandon their plans just yet.
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Feb 20, 2025 | 
marketingweek.com | Laura Chamberlain |Abigail Dixon |Charlotte Rogers
In response to the rise of online banking and the closure of some branches, Barclays had expanded its network of more than 440 Barclays Local sites by early 2024. These locations, in places like town halls and community centres, enable people to speak to Barclays staff and manage their banking needs. However, amid the media focus on bank closures, awareness of the sites was low. The bank needed a strategy for speaking directly to the communities it serves.
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Feb 20, 2025 | 
marketingweek.com | Laura Chamberlain |Abigail Dixon |Charlotte Rogers |Mark Ritson
The thing that no one talks about when it comes to the imposter gremlin is that it’s exhausting. Not just occasionally tiring or mildly draining, but bone-deep, creativity-sapping, decision-impairing exhausting. Constantly trying to appear confident when you’re silently questioning every decision. The mental energy spent rehearsing what you will say in meetings or conversations so no one discovers you are ‘faking it’.
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Feb 20, 2025 | 
marketingweek.com | Charlotte Rogers |Abigail Dixon |Grace Gollasch |Mark Ritson
In a world where an increasing number of companies are rolling back on diversity, equity and inclusion pledges, the brands taking action to diversify their workforce feel few and far between. One such business firmly focused on prioritising inclusion is Zurich UK, which last week became the first insurer to report its socio-economic pay gap, joining the likes of the Co-op, which became the first retailer to do so last summer.
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Feb 19, 2025 | 
marketingweek.com | Abigail Dixon |Grace Gollasch |Mark Ritson
When looking to drive long-lasting change marketers should start with the end in mind, have real clarity of mission and embrace what feels uncomfortable. “Cha Cha Changes…turn and face the change…”, as David Bowie sang. Market dynamics, consumer behaviour, technological advances, cultural shifts – there are plenty of external forces for marketers to lean into and navigate. There are also internal changes we may want or need to drive.
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Feb 19, 2025 | 
marketingweek.com | Niamh Carroll |Abigail Dixon |Grace Gollasch |Mark Ritson
Often direct-to-consumer (DTC) brands concentrate on lower funnel tactics in their early years, but struggle to diversify the marketing mix when they come to scale or sell through larger retailers. One vitamin brand determined not to “run out of steam” is Wild Nutrition, which invested in its first TV campaign at the end of last year. CEO Matt Hiscock joined the brand around two and a half years ago.
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Jan 22, 2025 | 
cim.co.uk | Abigail Dixon
Member Exclusive: A marketer’s guide to unlocking career fulfilment and growth Live broadcast: Wednesday 29 January 2025 13:00 BST This webinar will provide marketers with a fresh perspective on holistic career development, emphasising the importance of personal understanding in achieving long-term success and fulfilment in a career in marketing. Register to gain an insight into: The importance of goal setting Understanding the symptoms of true burnout Balancing professional development with...
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Jan 16, 2025 | 
cim.co.uk | Abigail Dixon
16 January 2025
This year is sure to present its share of challenges. With rapid digital transformation, evolving tech, and a constantly shifting operating environment, professional pressures can soon mount up.
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Sep 18, 2024 | 
marketingweek.com | Josh Stephenson |Hannah Rashbass |Abigail Dixon |Matthew Valentine
Brand safety is a term that’s thrown around a lot these days – particularly when it comes to social media where it is understandable a brand wouldn’t want its communications running alongside harmful content. But it means more than that. It is also the general perception of a product that matters. Brands want to advertise and spend money alongside platforms that are seen as doing a net good – or at the very least not viewed unfavourably in the public’s eyes.
