Abigail Dixon

2 months ago | marketingweek.com | Matthew Valentine |Laura Chamberlain |Abigail Dixon |Charlotte Rogers

After several years of CMO becoming an increasingly common job title, it seems cost-cutting may now be threatening its further expansion. The latest data from the 2025 Marketing Week Career & Salary Survey shows that around a quarter (23.8%) of the more than 3,500 respondents have seen a senior marketer, typically a CMO, cut from their team and not replaced. However, those midweight marketers eyeing a CMO role need not abandon their plans just yet.

2 months ago | marketingweek.com | Laura Chamberlain |Abigail Dixon |Charlotte Rogers

In response to the rise of online banking and the closure of some branches, Barclays had expanded its network of more than 440 Barclays Local sites by early 2024. These locations, in places like town halls and community centres, enable people to speak to Barclays staff and manage their banking needs. However, amid the media focus on bank closures, awareness of the sites was low. The bank needed a strategy for speaking directly to the communities it serves.

2 months ago | marketingweek.com | Laura Chamberlain |Abigail Dixon |Charlotte Rogers |Mark Ritson

The thing that no one talks about when it comes to the imposter gremlin is that it’s exhausting. Not just occasionally tiring or mildly draining, but bone-deep, creativity-sapping, decision-impairing exhausting. Constantly trying to appear confident when you’re silently questioning every decision. The mental energy spent rehearsing what you will say in meetings or conversations so no one discovers you are ‘faking it’.

2 months ago | marketingweek.com | Charlotte Rogers |Abigail Dixon |Grace Gollasch |Mark Ritson

In a world where an increasing number of companies are rolling back on diversity, equity and inclusion pledges, the brands taking action to diversify their workforce feel few and far between. One such business firmly focused on prioritising inclusion is Zurich UK, which last week became the first insurer to report its socio-economic pay gap, joining the likes of the Co-op, which became the first retailer to do so last summer.

2 months ago | marketingweek.com | Abigail Dixon |Grace Gollasch |Mark Ritson

When looking to drive long-lasting change marketers should start with the end in mind, have real clarity of mission and embrace what feels uncomfortable. “Cha Cha Changes…turn and face the change…”, as David Bowie sang. Market dynamics, consumer behaviour, technological advances, cultural shifts – there are plenty of external forces for marketers to lean into and navigate. There are also internal changes we may want or need to drive.