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1 month ago | 
marketingweek.com | Jasper Baumann |Laura Chamberlain |Tom Fishburne
Brands often choose their biggest commercial occasions, such as Christmas for retailers, to do their most significant brand-building, but how do they ensure they’re building a brand for life, not just to win in that specific moment?
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1 month ago | 
marketingweek.com | Tom Fishburne |Laura Chamberlain |Grace Gollasch
Marketoonist on claiming to be ‘ai-first’ Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburneSee more of the Marketoonist here
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1 month ago | 
marketingweek.com | Laura Chamberlain |Grace Gollasch |Lucy Tesseras
We arm you with all the numbers you need to tackle the week ahead. One in two British consumers find personalised ads creepyPersonalisation is a hot button topic in the marketing industry – but consumer attitudes towards the trend is decidedly more mixed. YouGov’s Attitudes to Personalised Advertising report for 2025 reveals that one in two Brits (57%) find personalised adverts creepy, with women more likely to be creeped out by personalised ads than men.
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1 month ago | 
marketingweek.com | Niamh Carroll |Laura Chamberlain |Grace Gollasch |Amrit Virdi
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From GDK’s mission to own the doner kebab category to the importance of brand in charities, it’s been a busy week. Here is my take.
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1 month ago | 
marketingweek.com | Laura Chamberlain |Grace Gollasch |Lucy Tesseras
I don’t need to tell you what the job market looks like right now, or the heightened sense of precarity marketers are feeling due to cuts to marketing budgets and looming redundancies. It’s the perfect playground for imposter syndrome to flourish – and for personal branding to feel like a survival imperative rather than a choice. Personal branding has become a cornerstone of modern professional life.
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1 month ago | 
marketingweek.com | Grace Gollasch |Laura Chamberlain |Jasper Baumann |Lucy Tesseras
Cinema advertising is an engaging form of advertising, often commanding the attention of a positive audience. Indeed, more than three in five (62%) cinemagoers say they “like to get there in good time to see ads and trailers”, according to research from DCM and Burst Your Bubble. Meanwhile, Kantar’s 2024 Media Reactions report ranks cinema as the most positively received advertising channel among consumers.
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2 months ago | 
marketingweek.com | Niamh Carroll |Laura Chamberlain |Matthew Valentine |Charlotte Rogers
Procter & Gamble’s (P&G) chief financial officer claims the company is using AI tools to “execute [its] advertising plans at the best possible value” and achieve its goal of delivering “superior communication”.
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2 months ago | 
marketingweek.com | Matthew Valentine |Laura Chamberlain |Abigail Dixon |Charlotte Rogers
After several years of CMO becoming an increasingly common job title, it seems cost-cutting may now be threatening its further expansion. The latest data from the 2025 Marketing Week Career & Salary Survey shows that around a quarter (23.8%) of the more than 3,500 respondents have seen a senior marketer, typically a CMO, cut from their team and not replaced. However, those midweight marketers eyeing a CMO role need not abandon their plans just yet.
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2 months ago | 
marketingweek.com | Laura Chamberlain |Abigail Dixon |Charlotte Rogers
In response to the rise of online banking and the closure of some branches, Barclays had expanded its network of more than 440 Barclays Local sites by early 2024. These locations, in places like town halls and community centres, enable people to speak to Barclays staff and manage their banking needs. However, amid the media focus on bank closures, awareness of the sites was low. The bank needed a strategy for speaking directly to the communities it serves.
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2 months ago | 
marketingweek.com | Laura Chamberlain |Abigail Dixon |Charlotte Rogers |Mark Ritson
The thing that no one talks about when it comes to the imposter gremlin is that it’s exhausting. Not just occasionally tiring or mildly draining, but bone-deep, creativity-sapping, decision-impairing exhausting. Constantly trying to appear confident when you’re silently questioning every decision. The mental energy spent rehearsing what you will say in meetings or conversations so no one discovers you are ‘faking it’.
