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1 month ago | 
marketingweek.com | Grace Gollasch |Andrew Holland |Josh Stephenson
The best bits of both brands rub off on each other, while playing with brand codes makes them more salient – but only because they’ve laid decades of groundwork.
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1 month ago | 
marketingweek.com | Amrit Virdi |Andrew Holland |Molly Innes |Josh Stephenson
For the first time, the Co-op is set to price match Aldi on over 100 everyday essentials aimed at members shopping in store and online. The move to price match takes the retailer’s investment in lowering prices to almost £170m over the past two years. Devised by agency VCCP, the ‘Co-op Plot Twist’ campaign – part of the ‘Owned by you. Right by you.’ brand platform revealed in July – highlights the reduced prices of everyday essentials such as fresh fruit, milk, eggs and bread.
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1 month ago | 
marketingweek.com | Josh Stephenson |Jasper Baumann |Andrew Holland |Molly Innes
It’s understandable that many in the research industry are concerned about the applications of generative AI and what it could mean for the future of their work. For Bumble, though, embracing AI into its research process has brought its insights back to the top of the agenda.
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1 month ago | 
marketingweek.com | Jasper Baumann |Andrew Holland |Molly Innes |Tom Fishburne
Ryanair has launched a subscriber discount scheme that offers members exclusive seat sale access, free reserved seats, and free travel insurance for every flight taken, as it looks to extend its “price leadership”. ‘Prime’ costs £79 for a 12-month subscription, with Ryanair saying users who fly more than 12 times per year could save up to five times the subscription fee. Members who only travel three times a year also stand to save £105.
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1 month ago | 
marketingweek.com | Andrew Holland |Molly Innes |Tom Fishburne
AI agents will be transformative in how consumers engage with marketing – but too many marketers are being slow to react. We can all agree the world is in a bit of a mess. From stagnating economies, trade wars, real wars, and, of course, high taxes. It’s all looking a bit grim. Thankfully, help is on the way in the form of artificial intelligence. There’s just one issue. To enjoy the benefits of AI in our lives, it needs feeding.
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1 month ago | 
marketingweek.com | Molly Innes |Andrew Holland |Tom Fishburne
Persistent economic uncertainty is putting the resourcing of marketing teams under pressure. A fifth (19.2%) of the more than 3,500 marketers responding to Marketing Week’s exclusive 2025 Career & Salary Survey say their business is planning job cuts this year. Marketers at B2C firms (22.8%) are more likely than B2B (16.7%) to be plotting redundancies in the next 12 months.
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2 months ago | 
marketingweek.com | Grace Gollasch |Andrew Holland |Josh Stephenson
Disney’s direct-to-consumer (DTC) business increased revenue during the first quarter, despite losing 700,000 Disney+ subscribers after raising prices twice last year. The streaming arm, which includes Disney+ and Hulu, turned a $293m (£234m) profit for the three months ending 28 December 2024, up from a $138m (£110m) loss a year earlier. The division became profitable for the first time in August. Disney’s streaming revenue reached $6bn (£4.8bn), marking a 9% increase year-on-year.
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2 months ago | 
marketingweek.com | Jasper Baumann |Andrew Holland |Josh Stephenson |Charlotte Rogers
Spotify has named 2025 its “year of accelerated execution”, after the music streaming giant cut marketing spend by 9% in 2024. The business spent €393m (£326m) on sales and marketing during the three months to 31 December 2024, versus €432m (£359m) during the same period in 2023. Over the full year period, Spotify invested €1.49bn (£1.24bn) in sales and marketing, down from €1.72bn (£1.43bn) over the same period in 2023.
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2 months ago | 
marketingweek.com | Josh Stephenson |Andrew Holland |Grace Gollasch |Charlotte Rogers
It was always going to be a closely scrutinised set of results for Google this quarter after the arrival of China’s DeepSeek sent American tech companies into somewhat of a tailspin regarding their AI ventures. There’s been no shortage of negative headlines surrounding Google’s stock dropping by 6% after it missed revenue targets for the quarter in its cloud division. Indeed, the Financial Times reported it could be Google’s fifth-worst trading day in the last decade.
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2 months ago | 
marketingweek.com | Amrit Virdi |Andrew Holland |Grace Gollasch |Charlotte Rogers
Unifying community building, raising awareness and promoting professional research under one brand is a challenge Parkinson’s UK tackled head on with its recent brand refresh. The revamp is the latest update since the charity made the strategic shift away from focusing on increasing brand awareness and understanding of Parkinson’s, towards what can be done to support patients, particularly post-pandemic.
