Colin Daniels

New York

Digital Editor at Adweek

Digital Editor @Adweek 💻 | Host of Young Influentials on @AdweekPodcasts 🕺🏽| Native Texan 🇲🇽 | You look lost, Follow me 🔍

Articles

Inside Barry’s Community-First Approach and How It Organically Forms Brand Partnerships

2 months ago | adweek.com | Colin Daniels

ADWEEK House is heading back to Vegas! Unpack commerce trends and technology at ADWEEK House Las Vegas on March 25. RSVP. Founded in 1998 in Los Angeles, the fitness brand Barry’s now has 89 studios open in 15 countries. Jackie Lamping became the company’s CMO in September, with the task of enhancing the company’s global marketing strategy and managing digital marketing and community outreach inside the brand’s studios.
Dick's Sporting Goods Is Putting Creators at the Front of Its Social Campaigns

2 months ago | adweek.com | Colin Daniels

ADWEEK House is heading back to Vegas! Unpack commerce trends and technology at ADWEEK House Las Vegas on March 25. RSVP. Dick’s Sporting Goods is enlisting sports creators. The retailer is expanding a program called Dick’s Varsity Team, which will give young athletes a 10-month contract to create and share Instagram content that can be used on the retailer’s own channels. Creators will receive monthly gift cards to buy products used in their content.
Creators Are Increasingly Becoming Bigger Stars but Not at the Super Bowl

2 months ago | adweek.com | Colin Daniels

Social media is evolving. Are you adapting? Connect with a community of brand pros and content creators at Social Media Week, May 12–14 in NYC, to learn how to keep pace with new trends and technology. Register now to save 20% on your pass. The Super Bowl is the one occasion each year when people eagerly anticipate the commercials, curious about the featured personalities and which brands showcase the greatest creativity.
Poppi Taps Influencers to Ease That Sugary Soda Guilt

2 months ago | adweek.com | Colin Daniels

ADWEEK House is heading back to Vegas! Unpack commerce trends and technology at ADWEEK House Las Vegas on March 25. RSVP. THE AD: Poppi has tapped creators including Alix Earle, Jake Shane, and Rob Rausch from Love Island USA for “Soda Thoughts,” which explores the guilt people feel when eyeing up an ice-cold soda.
Poppi Wants You to Stop Overthinking Soda

2 months ago | adweek.com | Colin Daniels

ADWEEK House is heading back to Vegas! Unpack commerce trends and technology at ADWEEK House Las Vegas on March 25. RSVP. After making its Super Bowl debut last year, the soda brand is back in the Big Game with a 60-second spot by creative agency Virtue Worldwide. The 60-second spot features creators Alix Earle, Jake Shane, and Rob Rausch from Love Island USA.
Creatives React: The Cases For and Against Nerds’ Colorful Super Bowl Ad With Shaboozey

2 months ago | adweek.com | Colin Daniels

ADWEEK House is heading back to Vegas! Unpack commerce trends and technology at ADWEEK House Las Vegas on March 25. RSVP. Ferrara Candy-owned brand Nerds is bringing its gummy clusters back to the Big Game for the second year in a row with the help of country artist Shaboozey. The chewy snacks take center stage in the colorful ad as band members of a New Orleans-style second-line band.
Super Bowl Instant Replay: Nerds Pays Homage to New Orleans With Shaboozey

2 months ago | adweek.com | Colin Daniels

ADWEEK House is heading back to Vegas! Unpack commerce trends and technology at ADWEEK House Las Vegas on March 25. RSVP.
Martha Stewart Breakdances in Sketchers in Super Bowl Pregame Ad

2 months ago | adweek.com | Colin Daniels

Social media is evolving. Are you adapting? Connect with a community of brand pros and content creators at Social Media Week, May 12–14 in NYC, to learn how to keep pace with new trends and technology. Register now to save 20% on your pass. Business mogul Martha Stewart had a pep in her step in a Super Bowl pregame ad for footwear brand Skechers.
Mountain Dew Has a Baja Blast With Seal and Becky G

2 months ago | adweek.com | Colin Daniels

Social media is evolving. Are you adapting? Connect with a community of brand pros and content creators at Social Media Week, May 12–14 in NYC, to learn how to keep pace with new trends and technology. Register now to save 20% on your pass. THE AD: Mountain Dew’s Super Bowl spot follows Latin pop star Becky G as she is transported to Baja Beach with the Mountain Dude after taking a sip of the brand’s Baja Blast flavor.
Creatives React: Adam Devine is Authentic in Cirkul's Super Bowl Ad-But Does He Stand Out?

2 months ago | adweek.com | Colin Daniels

ADWEEK House is heading back to Vegas! Unpack commerce trends and technology at ADWEEK House Las Vegas on March 25. RSVP. Tampa-based water bottle brand Cirkul, founded in 2016, is ready to amp up its brand awareness—hence, its debut in the Super Bowl. The ad was conceptualized in-house by the brand’s founders, Andy Gay and Garrett Waggoner. The founders said that casting comedian Adam Devine was an obvious choice, since he was already a fan of the brand.

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