William McKeon-White

2 months ago | forrester.com | Alvin Nguyen |Emily Pfeiffer |William McKeon-White

DeepSeek: New Model & New HopesDeepSeek released the opensource AI model DeepSeek R1, with impressive performance, and significantly lower training cost. It garnered immediate attention and rapid adoption. It has outperformed many, if not all, competitors’ latest models across many commonly used AI tests.

2 months ago | forrester.com | Emily Pfeiffer |William McKeon-White |Indranil Bandyopadhyay

Generative AI (genAI) continues to reshape how organizations use technology – including in digital commerce. For organizations selling online, this means reimagining internal operations and innovation, as well as customer-facing initiatives. Forrester predicts that in 2025 one in five US and EMEA retailers will launch customer-facing genAI applications. GenAI also ranked in the top ten investments for retailers and brands in 2024.

2 months ago | forrester.com | Shari Srebnick |William McKeon-White |Peter Wannemacher

“Strategy without tactics is the slowest path to victory. Tactics without strategy is that noise you hear right before defeat.” – Sun Tzu, The Art of WarCS practitioners often talk to me about postsale strategy and tactics. What I’ve noticed from those conversations is that those terms are being used interchangeably despite being different, though complementary, concepts. In our State of Customer Engagement Survey, 2024 survey, however, we found that CS teams over-rotate on the tactical.

2 months ago | forrester.com | William McKeon-White |Christina McAllister |Indranil Bandyopadhyay

Yes, really! Paint is downright useful now. Like many, I’ve been using genAI systems for about two years. Nothing has quite triggered my imagination like Microsoft Paint’s Cocreator capability. The Concept is Straightforward:    you can doodle using Paint, describe what you want, and genAI will create an image to your specifications. I can’t shake the feeling that this way of working is going to shape the future of collaboration in enterprises.

Aug 16, 2024 | forrester.com | Shannon Germain Farraher |Tracy Woo |William McKeon-White

Healthcare provider organizations (HPOs) have come down from the GenAI high. They are now embarking on a journey for the long haul and are intent on laying the groundwork. Forrester research reveals of US healthcare organizations are in initial production implementation of GenAI (with departmental-scale use cases), scaling up to enterprise-level deployment. But it will take time, trial and error, training, and talent to make meaningful strides that positively impact the clinical workforce.