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Dec 10, 2024 | 
forrester.com | Rohit Makhijani |Sharyn Leaver |John Buten
InsureTech Connect (ITC) was bustling with 9,000 attendees including carriers, agents, brokers, and a whole host of solution and technology providers—both incumbents and startups alike. With over $4B in insurtech funding so far this year, the industry is full of inspiring ideas on how to improve insurance. As the industry and the insurtech ecosystem continues to mature, however, it is still struggling to connect all the pieces and scale effectively.
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Nov 29, 2024 | 
forrester.com | Simon Daniels |Brett Kahnke |Katie Fabiszak |John Buten
When it comes to defining a data strategy, the starting point is planning (client access required), which encompasses governance, compliance and technology. This in turn involves the critical task of selecting the right data providers to empower go-to-market strategy. The success of this selection process is determined by the clarity of requirements, flexibility of providers’ selection tools, and the granularity of attributes available in source databases.
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Nov 27, 2024 | 
forrester.com | Julie Mohr |John Buten |Andrew Cornwall
Knowledge Management (KM) is experiencing an exciting transformation fueled by the merging of generative AI, human-centered practices, and the evolving landscape of hybrid work. In 2024, two major events—the Dublin Knowledge Management Summit and KMWorld 2024—offered fascinating insights into this evolution. Attendees witnessed a remarkable journey, transitioning from imaginative discussions about AI’s potential to the tangible realities of its application in the field.
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Nov 25, 2024 | 
forrester.com | Katie Fabiszak |John Buten |Srividya Sridharan
Imagine trying to cook a complicated dish for the first time without a recipe, guessing at the ingredients and their proportions. This trial-and-error process is much like a B2B organization attempting to craft go to market strategies in absence of sufficient data and insights.
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Nov 22, 2024 | 
forrester.com | George Lawrie |Pete Jacques |John Buten
Do you recall all the supply chain drama of the Covid shut downs from March 2020 to December 2021? Do you remember the feverish discussions about a ‘New Normal’? CPG led the way with enterprise-wide Sales & Operations Planning. Some CPGs were familiar with wildly fluctuating demand and periodic supply bottlenecks. They had invested in Sales and Operations Planning (S&OP) to align their sales channels, marketing, and financial planning smoothing the load on production and transportation capacity.
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Nov 21, 2024 | 
forrester.com | John Buten |Jay Pattisall |Andrew Cornwall
In January I started researching how B2B buyers are using generative AI to help their buying process. I reached out to a half dozen IT leaders that had helped me navigate the purchase of marketing automation, groupware, mobile apps, etc… and I came up empty. Zero for six. “It’s too early,” I heard. “We’re being really cautious about how we use generative AI,” I heard from another. It seemed like B2B buyer adoption of generative AI was a long way off.
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Jul 16, 2024 | 
forrester.com | George Colony |Andrew Cornwall |John Buten
One of my previous posts counseled CEOs that they can’t wait on generative artificial intelligence (genAI). This post gives CEOs guidance on what to expect when their teams build genAI applications. But before I get into those lessons, some big picture context. Generative artificial intelligence is a technology that lets people converse with big piles of data and create something new and original from that data.
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Jul 11, 2024 | 
forrester.com | Andrew Cornwall |John Buten |Meng Liu
Let’s face it: A lot of what developers do is routine. I’m pretty sure I’ve never heard a developer declare, “Hooray, I get to set up a SQL database!” (Well… maybe I’ve heard that once or twice — I know a lot of developers who are connoisseurs of sarcasm). However, when it comes to the trivia, the scaffolding, the mandatory setting-of-values-that-should-be-defaults-but-this-library-was-written-by-idiots… developers hate that.
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Jul 9, 2024 | 
forrester.com | Amy Hawthorne |John Buten |Dipanjan Chatterjee
The balance of power has shifted, and today’s B2B buyers are in control of their purchasing journey. They have access to a wealth of information, and as my colleague Terry Flaherty says, the buyer now gets to decide if and when they “MQL.” This new reality requires organizations to shift their mindset and prioritize the buyer’s goals over their own.
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Jul 9, 2024 | 
forrester.com | Dan Bieler |John Buten |Meng Liu
Digital business leaders are laser-focused on creating value. They drive digital initiatives to accelerate top-line growth. They use digital technologies that unlock and enhance revenue streams. Digital business strategy providers are crucial in this journey. They leverage their strategic market expertise and technological capabilities. Value creation should be at the center of each criterion for selecting digital service providers (see Figure below).
