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Aug 28, 2024 | 
mediacatmagazine.co.uk | Joel Stein |Laura Holliday |Gary Carruthers |Chris West
‘Words are, of course, the most powerful drug used by mankind.’— Rudyard KiplingThe last decade has seen an explosion in D2C businesses globally. In the US alone, the number of D2C brands jumped from around 400 in 2016 to more than 22,000 in 2021. Meanwhile, advertising is getting more expensive for these companies every year, pushing customer-acquisition costs ever upwards. In this competitive climate, young and ambitious D2C brands must do whatever they can to stand out.
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May 22, 2024 | 
mediacatmagazine.co.uk | Toru Jhaveri |Arnt Eriksen |Paul Greenwood |Chris West
Branding is rife with cliches. If brands enjoy being thought of as ‘authentic’ and ‘empathetic’, organisations enjoy being thought of as ‘collaborative’ and ‘inclusive’. Underlying all of these preferred buzzwords is the assumption that being people-centric and people-focused (both buzzwords in their own right) is a virtue that’s always in vogue.
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May 20, 2024 | 
elsevier.com | Chris West
Elsevier Health, a global leader in medical information and data analytics, has launched new educational courses with the Pediatric Learning Solutions (PLS), a product of the Children’s Hospital Association (CHA), which has a network of over 200 children’s hospitals spanning the U.S. The courses will prepare nurses for their careers in providing care for patients in pediatric and neonatal settings.
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May 10, 2024 | 
mediacatmagazine.co.uk | Natasha Randhawa |Alex Hamilton |Chris West |Andrea Buzzi
Fix Fest — ‘the most ambitious copywriting event of the year’ — is returning on 3 July at Crypt on the Green, Clerkenwell, in London. Hosted by founders of The Fix, Glenn Fisher and Nick O’Connor, this year’s festival is titled Fix Fest 2: AI or DIE. The event will explore what developments in AI means for the copywriting industry.
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Jan 29, 2024 | 
einnews.com | Chris West
TheAnswerPage.com, Leaders in Medical Cannabis Education TheAnswerPage.com, a recognized education leader on medical cannabis, announces collaboration with podcast medical education pioneer ConveyMED. Practitioners can complete the New York State Office of Cannabis Management Required Course created by TheAnswerPage.com now in podcast format exclusively on the ConveyMED App.”— Stephen B.
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Jan 9, 2024 | 
mediacatmagazine.co.uk | Chris West |Mike Chivers |Tiffany Horan |Mike Piggott
Its ease, the moral dimensions, how to finesse it. But there’s little coverage of the platforms that can help the writers. I’m not disappointed and I’m not surprised. After 30 years of being involved in the world of creativity, I think most brand writing stinks. I’ve been denying it for years, but visual designers are hundreds of times better at producing radical ideas and caring about nuance. They’re experts at making what they’re producing seem human.
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Dec 14, 2023 | 
mediacatmagazine.co.uk | David Clayton |Helen Miall |Chris West |Suzana Lay
Ridiculously optimistic deadlines, a failure to understand each other’s roles, a complete lack of trust — there are many pain points which can cause friction in the relationship between clients, their media agencies and media owners. Too often, the result is that, just when all parties need to be communicating more effectively than ever, everyone feels like throwing up their hands in frustration. Complaining is easy, knowing what to do to make things better is not.
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Jul 12, 2023 | 
windowfilmmag.com | Chris West
As a business owner or manager, the buck stops with us. What do I mean by that? It means that being able to make decisions effectively is important to the success of our businesses. As a teenager, I remember visiting my father at his office one day. He was the chief financial officer of a large credit union with many branches and thousands of employees.
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Jul 6, 2023 | 
mediacatmagazine.co.uk | Hannah Hayes-Westall |Chris West |Ben Golik |Russ Lidstone
If you hadn’t already noticed, in some ways at least, the kids really are alright A sea of reports highlighting their mental health challenges, complete with heartbreaking statistics, sometimes overlooks the exceptional nature of a rising generation of creative thinkers, who despite having their teenagedoms interrupted by Covid, have become the most educated generation in history, and remarkably self aware.
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Jun 7, 2023 | 
windowfilmmag.com | Chris West |Chris Collier
For my next article in the ‘What Would Chris Do?’ Series, I will share how to engage and respond to online reviews and comments. In the last few weeks, I have had a few shop owners express frustrations about reviews or comments left online. They asked how I would handle these situations, so I thought this would be a great time to write about it. Online advertising and engagement are more prevalent and important than ever for any business. But it is a double-edged sword.
