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Nov 14, 2024 | 
tandfonline.com | Hongyu Zhang |Grant McKenzie
Advanced search Geographical Review Latest Articles Submit an article Journal homepage Full Article Figures & data References Supplemental Citations Metrics Reprints & Permissions Read this article /doi/full/10.1080/00167428.2024.2422873?needAccess=true ABSTRACT China has an Internet penetration rate of over 70 percent and a massive user base of social media. However, the topic of privacy attitudes among Chinese individuals remains understudied. We analyzed geoprivacy concerns in China...
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Nov 13, 2024 | 
marketingweek.com | Josh Stephenson |Grace Gollasch |Grant McKenzie |Charlotte Rogers
Those who spend a lot of time doomscrolling on X (or Twitter, whatever you want to call it) may have found a lot less people to converse/antagonise with this week. Yes, it seems in the wake of Donald Trump’s victory in the US Presidential election there has been somewhat of an exodus from the Elon Musk-owned social media platform. In part, this is down to the role many feel Musk played in using X as an electioneering tool for Trump.
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Nov 13, 2024 | 
marketingweek.com | Charlotte Rogers |Grace Gollasch |Grant McKenzie |Mark Ritson
While the part artificial intelligence has to play in marketing may be up for debate, some brands are exploring ways to make AI business as usual. Former interim CMO at football league operator Powerleague, Michelle Anderson was on the lookout for a company that shared her passion for AI experimentation. Already familiar with padel tennis – a cross between squash and traditional tennis – she approached Manchester-based startup Soul Padel to see if the business needed marketing support.
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Nov 13, 2024 | 
marketingweek.com | Amrit Virdi |Grace Gollasch |Grant McKenzie |Mark Ritson
Two years into its five-year strategic plan, the Lloyds Banking Group is refreshing its portfolio of 16 brands in a bid to “deepen relationships” with consumers. This transformation project includes the repositioning of Lloyds Bank under the leadership of CMO Suresh Balaji, who joined the group in 2023 on a mission to grow the brands and “get creative”. “We want to continue to reimagine our brands as timeless brands rather than traditional brands,” he explains.
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Nov 13, 2024 | 
marketingweek.com | Grace Gollasch |Grant McKenzie |Mark Ritson
Compare the Market’s iconic brand character, Aleksandr Orlov, has been appearing on TV screens with his tagline ‘simples’ since 2009. Now, Aleksandr and his companion Sergei are trying their hand at interviewing in a talk-show format called Meerchat to reach younger audiences and position the comparison site as an entertainment brand.
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Nov 12, 2024 | 
marketingweek.com | Grant McKenzie |Grace Gollasch |Niamh Carroll |Mark Ritson
“We are going to target Gen Z.” So said the leader of a challenger sportswear brand. It’s a problem that some senior marketing leaders still say things like this and isn’t without considerable risk. You cannot seriously target an age effectively. This is because age is not an accurate segment in terms of describing difference and behaviour.
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Nov 12, 2024 | 
marketingweek.com | Mark Ritson |Grant McKenzie |Grace Gollasch |Amrit Virdi
If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped up in many layers to protect against long nights on the road. Weighed down with a large wooden box that he always carried. Michael Marks, a Jewish immigrant from Russia, wandered far and wide. Marks spent his first few years in England walking to all the market towns around Yorkshire, going as far north as Durham. He was looking for local fairs and markets.
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Jul 3, 2024 | 
marketingweek.com | Molly Innes |Megan Tatum |Grant McKenzie |Charlotte Rogers
Ellie Norman has been appointed CMO at electric car motorsport championship Formula E, in a “reshaped” role. Norman joins the decade-old business after two years at Manchester United serving as chief communications officer. Before joining the football giant, she was global director of marketing and communications at Formula 1, and has previously held senior marketing roles at Honda and Virgin.
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Jul 3, 2024 | 
marketingweek.com | Molly Innes |Megan Tatum |Grant McKenzie |Charlotte Rogers
Sky wants to help startups inspire positive behaviour change through the medium of TV with its new sustainable SME initiative ‘Local Heroes’. Part of its pre-existing ‘Zero Footprint Fund’, Sky Media – the broadcaster’s advertising arm – intends to help nine SMEs and local businesses from the UK and Ireland share their message on a national scale.
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Jul 3, 2024 | 
marketingweek.com | Charlotte Rogers |Megan Tatum |Grant McKenzie |Molly Innes
The desire to draw a distinction between brand and performance could be stopping marketers getting closer to consumers, warns NFL CMO Tim Ellis. Speaking to Marketing Week during Cannes Lions, Ellis expressed his surprise the marketing community continues to discuss whether it should lean into data or brand. “The answer is both. Why would you choose? Anything that will get you closer to your audience you should do. Anything that helps me create mass intimacy I’m going to do,” he argues.
