Will Williams

Sep 12, 2024 | mediacatmagazine.co.uk | Jenni Romaniuk |Mike Piggott |Harry Kinnear |Will Williams

I am typing this in a Marimekko sweater that seemed like an essential purchase during my last trip to Finland, a pair of black pants from a brand called Residus whose tagline is ‘luxury that won’t f**k up the planet’ and my shoes are James Perse that I bought at a sample sale. To quote the Kinks, I am indeed, a ‘dedicated follower of fashion.’Fashion can be a wonderful form of self-expression, and many brands have their own style that we co-opt for ourselves, or see in others.

May 28, 2024 | mediacatmagazine.co.uk | Laura Holliday |Sam Collenette |Becks Collins |Will Williams

Speaking the language of internet culture is crucial for any brand — something we’re all, hopefully, well aware of in today’s late-stage social media era. But something you might not know is that in 2020, the global meme industry was valued at an inconceivable $2.3 billion dollars, and this figure is projected to almost triple by 2025. Or, that businesses who use memes in their marketing are 60% more likely to land sales than those who opt for traditional graphics.

May 9, 2024 | mediacatmagazine.co.uk | Becks Collins |Joel Stein |Will Williams |Kate Knowles

On 8 May, Waitrose announced the launch of its ‘Farming for Nature’ scheme. Under this new initiative, the supermarket will help over 2,000 of its British farmers move towards nature-friendly farming practices. More specifically, it will develop plans that enable farmers to access affordable finance and provide a market for regeneratively produced food in stores and online.

Jan 17, 2024 | mediacatmagazine.co.uk | Tiffany Horan |Laurie Lumley |Ben Jeger |Will Williams

Experiential art collective Marshmallow Laser Feast (MLF) have collaborated with award-winning Turkish-British novelist Elif Shafak as part of the newly launched Financial Times short film series, Democracy, 2024. The new film, Terra Incognita, which will be screened at various international events, festivals and panels across 2024, draws on nature to illustrate the parallels between democracy and the broader ecosystem.

Dec 21, 2023 | mediacatmagazine.co.uk | Natasha Randhawa |Will Williams |Ross Negus |Christine Ochefu

Earlier this year, Barbie’s hot pink marketing blitz proved the power of effective brand collaborations and cemented the movie as a cultural touchstone. Now, Netflix India’s The Archies are borrowing a page from the Barbie playbook. They’ve gone all out with a whole slew of brand partnerships, re-imagining the swinging ’60s for Gen Z audiences across India.