Jerry Zhao

Senior Analyst at Forester Blog

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Articles

Why You Can’t Afford to Miss Forrester’s B2B Summit EMEA 2024

Aug 26, 2024 | forrester.com | Paul Ferron |Jerry Zhao |Peter Ostrow

Are you ready to transform your B2B marketing and sales strategies? Forrester’s B2B Summit EMEA 2024 is just around the corner, and it’s the event you can’t afford to miss. Here’s why you need to be there. Revolutionize Your B2B Strategy. In today’s fast-paced business environment, staying ahead of the curve is crucial. B2B Summit EMEA is designed to provide you with the latest insights, strategies, and tools to revolutionize your B2B approach.
Unleash The Power Of Tech: Technology & Innovation Summit APAC

Aug 20, 2024 | forrester.com | Frederic Giron |Jerry Zhao |Peter Ostrow

In an era where AI’s potential is burgeoning, technology, data, and security leaders face unprecedented challenges and opportunities. The Forrester Technology & Innovation Summit APAC 2024 is your gateway to navigating this transformative landscape. Join us in Sydney on October 29, 2024, to harness the power of tech, talent, and AI, and drive your business to new heights. Last year, there was a lot of talk (and even more questions) about the AI revolution.
Why Revenue Operations (RevOps) Should Be on Your Radar

Aug 20, 2024 | forrester.com | Jerry Zhao |Peter Ostrow |Tom Mouhsian

Does “Revenue Operations” seem like someone else’s responsibility? Think again! Marketing Ops, Sales Ops, and Customer Success Ops are integral components of a B2B organization’s revenue operations. Traditionally, these teams have developed their capabilities to support their specific domain. However, in today’s challenging economic landscape, just supporting your own team is no longer sufficient for the organization to achieve sustainable and predictable revenue growth.
不当抢注“施华蔻”商标并借以实施侵权行为属情节严重，浙江法院判赔1500万

Nov 6, 2023 | lexology.com | Jerry Zhao

——上诉人徐某（原审被告）、抚州易谦美容美发有限公司（原审被告）、谭某泽（原审被告）与被上诉人汉高股份有限及两合公司（原审原告）侵害商标权纠纷一案汉高公司是全球知名化妆及美容美发用品企业，旗下美发品牌“施华蔻Schwarzkopf”已有逾百年历史，是当今世界三大美发化妆品品牌之一，销售遍布全球80多个国家，受到众多发型师和消费者的认可和推崇。魔师公司、易谦公司及谭x泽共同运营“施华蔻美发连锁”店，在明知其不享有“Schwarzkopf”、“”等注册商标专用权，也未经汉高公司许可使用的情况下，在全国大量发展“施华蔻美发连锁”加盟商，“许可”其全国千余家加盟店铺使用上述标识。同时，徐x亦通过其控制的魔师公司在服务类别上恶意获取“施华蔻”商标，并通过拆分、组合方式，形成与汉高公司 “”商标高度近似的商标，并进行广泛使用，造成大量消费者混淆，牟取巨大不法利益。汉高公司遂诉至法院，要求被告停止侵权、赔偿损失1500万元并刊登公告消除影响。...
Apollo and Mediafly Funding Signals Renewed Interest in Sales Tech

Aug 29, 2023 | forrester.com | Seth Marrs |Simon Daniels |Jerry Zhao

Apollo and Mediafly received a combined $180 million in funding today. This investment represents a significant vote of confidence for the sales tech space. Following several years of voracious funding from both VC’s, funding for sales tech slowed considerably in 22 and the first half of 23 on the back of high inflation and rising interest rates. In the interim, many providers have been forced to survive on the funding provided during the good times as revenues and valuations were pressurized.
How To Overcome Revenue Operations Constraints

Aug 24, 2023 | forrester.com | Simon Daniels |Jerry Zhao |Anthony McPartlin

It comes as little surprise that revenue growth is a high priority for 78% of respondents in Forrester’s 2023 Priorities Survey of 4,816 Business and technology professionals. Responsibility for the achievement of revenue goals lies with organizations’ growth engines, and all eyes are on revenue operations to keep the gears turning smoothly.
Saying Goodbye To MQLs: What’s The Business Impact Of Leaving MQLs?

Aug 24, 2023 | forrester.com | Terry Flaherty |Renee Irion |Jerry Zhao

This blog post is part of the Saying Goodbye to MQLs blog series, where we answer your questions about making the shift from leads to buying groups and opportunities. When beginning the transformation from MQLs to buying groups and opportunities, how we think and use signals changes. Every interaction, whether it’s digital or in person, that occurs with either a named or anonymous person creates a signal. Someone filling out a form and downloading a white paper produces a signal.
You Can’t Deliver Value To Customers - Key Lessons For Tech Leaders

Aug 21, 2023 | forrester.com | Maxie Schmidt |Jerry Zhao |Vijay Raghavan |Maxie Schmidt-Subramanian

Value matters. Many companies say they want to deliver value to customers. We also hear tech executives say that they want to deliver value to their stakeholders and organizations. But you cannot deliver value – whether as an organization or as a tech leader. That’s because value for customers:Is a customer’s perception in use … not inherent in any product or service.
Is Your B2B Organization Insights-Driven?

Aug 17, 2023 | forrester.com | Jerry Zhao |Amy Hawthorne |Conrad Mills

In Forrester’s Marketing Survey, 2023, 29% of B2B marketing decision-makers in Asia Pacific who are responsible for marketing operations say that their organization will support growth over the next 12 months by enhancing marketing’s use of measurement and analytics to drive insights and decision-making. APAC (Asia Pacific) B2B marketing decision-makers see data quality, data accessibility, and lack of business insights as their top challenges to achieving their marketing goals.
What Type Of Intent Data Provider Is Best For Your B2B Business?

Jul 31, 2023 | forrester.com | Brett Kahnke |Jerry Zhao |Amy Hawthorne

Clients often ask me for advice on which marketing and sales data providers that they should consider. Over the past couple of years, those questions have increasingly focused on trusted sources of intent or behavioral data. Clients often have a shortlist in mind based on prior experience, industry references, or brand recognition. Surprisingly often, the providers that they are considering operate under different business models.