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Oct 8, 2024 | 
marketingweek.com | Charlotte Rogers |Jonathan C. Knowles |Josh Stephenson
There is a pressing and persistent need to make the marketing industry more inclusive. Marketing Week’s own 2024 Career & Salary Survey data reveals the profession has a socio-economic pay gap for full-time workers of 15.9%, meaning marketers from working class backgrounds are being paid less on average than their peers. The issue is crystal clear for former Unilever, Kimberly-Clark and Jellyfish senior marketer and mentor, Yolande Battell.
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Oct 8, 2024 | 
marketingweek.com | Josh Stephenson |Jonathan C. Knowles |Charlotte Rogers
Securing the right talent for your marketing team is a challenge every marketing leader will have to face – but it seems many are struggling to recruit due to mismatched salary expectations. New data from recruiter Michael Page shows two in five (41%) marketing leaders cite matching candidate salary expectations as their biggest challenge when it comes to recruiting new staff. More than half (51%) of the sample admit struggling to hire new staff in the past year.
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Oct 8, 2024 | 
marketingweek.com | Amrit Virdi |Jonathan C. Knowles |Josh Stephenson |Tom Fishburne
Marketing, like with many jobs, has evolved over the past decade, with the rise of digital, the influence of AI and the fragmentation of media channels all leading to changes in the way companies define the role and recruit talent. While curiosity has always been identified as a key attribute for marketers, its importance is increasing, according to a panel of senior marketing leaders.
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Oct 8, 2024 | 
marketingweek.com | Jonathan C. Knowles |Tom Fishburne
Marketers are prone to ascribing terms like “nonbelievers” to those who do not understand their value. But when marketers use this term about finance, they are doing themselves a disservice. Finance is marketing’s sibling, not its enemy. Finance and marketing share three fundamental beliefs: that value is the foundational concept of business; that the short term and long term both matter; and that risk is an important aspect of management.
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Jul 25, 2024 | 
marketingweek.com | Matthew Valentine |Molly Innes |Grace Gollasch |Jonathan C. Knowles
Unilever increased its brand and marketing investment by 180 basis points to 15.1% of turnover – an increase of nearly €700m (£589m) – during the first half of 2024. “Our focus has been and remains on delivering high quality sales growth and expanding gross margin, thereby enabling a step-up in investment behind our brands,” Unilever CEO Hein Schumacher told investors on a call today (25 July). Underlying sales at the group were up 4.1% in the first half, with volumes rising by 2.6%.
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Jul 25, 2024 | 
marketingweek.com | Molly Innes |Grace Gollasch |Jonathan C. Knowles |Matthew Valentine
Demands on marketers are high, whether you’re the CMO of a brand or a marketing assistant making your way up through the ranks. Sometimes, leaning on an already-overworked manager for career support often isn’t the best route to success, while sharing career worries and ambitions internally might not be the first port of call for many.
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Jul 25, 2024 | 
marketingweek.com | Matthew Valentine |Grace Gollasch |Jonathan C. Knowles
Women are still far less likely to feature as the central figure in ads for financial services, leading to lower levels of financial confidence and reduced participation by women in areas such as investment, a new study suggests. Ads for products in the financial services sector have a reputation for featuring a poor representation of women, according to research from the Mannheim Business School, which has quantified the extent of the issue by studying print ads from 1949 to the present day.
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Jul 24, 2024 | 
marketingweek.com | Grace Gollasch |Jonathan C. Knowles |Matthew Valentine
The UK advertising market grew 9% to £9.2bn during the first three months of 2024, setting a new high for a first quarter period, according to new figures from the Advertising Association (AA) and WARC. The growth was almost three percentage points ahead of last quarter’s forecast due to stronger than expected online growth, which accounted for 79.7% of all UK spend in Q1 2024.
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Jul 24, 2024 | 
marketingweek.com | Jonathan C. Knowles |Lisha Perez |Grace Gollasch |Matthew Valentine
Finance feels like a black box to most marketers. It is full of arcane terms like EBITDA (earnings before interest, taxes, depreciation and amortisation), ROCE (return on capital employed, and alpha generation. This is financial jargon that marketers may know are important measures of performance for their business, but which can be difficult to use as guides for making marketing decisions. The good news is that the principles of finance are actually fairly simple.
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Apr 2, 2024 | 
marketingweek.com | Jonathan C. Knowles |Matthew Valentine |Tom Fishburne
The launch of the Range Rover Sport required something beyond simply branded content. The car marque wanted to make history, teaming up with Sky on a stunt that would see W-Series driver Jess Hawkins scale Europe’s biggest dam – Iceland’s Kárahnjúkar Spillway – in the Range Rover Sport. Sky Media was tasked with landing ‘The Spillway’ film with a bang, elevating Range Rover as a modern luxury brand and driving sales.
