Zoe Elmore

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Omnicom unites creative agencies under one group

Aug 28, 2024 | mediacatmagazine.co.uk | Grace Gollasch |Natasha Randhawa |Zoe Elmore

On 27 August Omnicom announced the formation of Omnicom Advertising Group (OAG). The new organisation will unite creative networks (such as BBDO, DDB, TBWA) and agencies within the Advertising Collective (including Goodby Silverstein & Partners, GSD&M, Merkley & Partners and Zimmerman). According to a press release, Troy Ruhanen will take on the role of Global CEO, with Deepthi Prakash acting as Chief Operating Officer and Denis Streiff as Global CFO.
How to win the attention game in B2B marketing

Jul 31, 2024 | mediacatmagazine.co.uk | Kevin Liang |Benedict Buckland |Zoe Elmore |Nick Mason

Simple — because going unnoticed is a surefire way to be forgotten. Brands and advertisers have grappled with this problem for years, trying to find a way to cut through the noise and drive engagement and conversion rates. Unfortunately, the landscape has become saturated, with too much content and channels, making it increasingly difficult to secure consumers’ attention. And it’s not just a fragmented ecosystem that’s posing a challenge.
In search of the funniest B2B adverts - MediaCat

Mar 27, 2024 | mediacatmagazine.co.uk | Joel Stein |Chris Bailey |Benedict Buckland |Zoe Elmore

It’s how teams bond. It helps creativity flow. So why do so many B2B brands act like businesspeople daren’t raise so much as a smirk? As Emily Fairhead-Keen showed in her recent MediaCat article, funny communication makes brands easier to choose and remember. Funny adverts get shared; funny creates fame.
Omnicom Media Group to create 170 jobs with Newcastle launch

Dec 13, 2023 | mediacatmagazine.co.uk | Andrea Buzzi |Zoe Elmore |Nick Coates

Omnicom Media Group (OMG) has announced the launch of a new location in Newcastle, creating up to 170 jobs over the next three years. The launch is led by Managing Director Pete Coates, who joins from iProspect UK. Coates brings over 15 years’ worth of experience and will report into Laura Fenton, CEO, Omnicom Media Group UK.
Creating a safe haven in today’s B2B climate

Nov 23, 2023 | mediacatmagazine.co.uk | Chris Bailey |Benedict Buckland |Zoe Elmore |David Alexander

The competition between B2B brands has never been so intenseBuyers are more cautious than ever when it comes to change, choosing to evaluate more brands, increase decision times, and look further afield than their incumbents. Buyer expectations are moving at pace, and a lot of B2B brands are struggling to keep up.
Jellyfish and Jotex join forces to expand organic search reach in Europe

Oct 10, 2023 | mediacatmagazine.co.uk | Mark Byrne |Zoe Elmore |Linn Frost

Global digital marketing company Jellyfish has partnered with Jotex, a home interior brand operating within the Ellos Group, to expand organic search reach in Northern Europe. This collaboration sees Jotex teaming up with Jellyfish to enhance its brand recognition, drive sales, and expand its market share across Sweden, Norway, Germany, Finland, and Denmark.
Success is a lie

Jul 17, 2023 | mediacatmagazine.co.uk | Yasmina Stitou |Arnt Eriksen |Andrea Buzzi |Zoe Elmore

It’s no secret that creative careers are not the path someone might want to go through if their goal is to have a peaceful work-life balance from the get-go. However, there’s something quite addictive about working in the industry — an endless dopamine rush when you get great feedback from one of your biggest clients, you get invited to an exclusive artists-only event, or when your campaign gets nominated at Cannes Lions.
Time to reconcile: why B2B success lies in uniting creative and media

Apr 25, 2023 | mediacatmagazine.co.uk | Nick Mason |David Alexander |Jonathan Izzard |Zoe Elmore

When it comes to the question of who should lead the conversation between creative and media, the only surprise is that it is still up for debate. For me, reuniting the two disciplines will be key to driving new business growth at agencies. It’s proving to be a no-brainer for B2B campaigns. The divorce of media and creative in the 1980s and ‘90s was driven by numerous factors, from challenging economic conditions to the changing media landscape and the fallout from agency mergers.