Oliver Sweet

Jun 20, 2024 | mediacatmagazine.co.uk | Paul Briggs |Grace Gollasch |Adele Walton |Oliver Sweet

Former wartime French President Charles de Gaulle once said, ‘Politics is too serious a matter to be left to the politicians.’ In the run-up to the UK general election in July, some candidates are taking this sentiment to heart. Technology is creeping its way into the political landscape. Steve Endacott, a Brighton-based businessman, is running in the UK general election using an AI representative, aptly named AI Steve.

Nov 21, 2023 | mediacatmagazine.co.uk | Christine Ochefu |Oliver Sweet |Alex Moore |Natasha Randhawa

It’s funny to consider the importance of privacy in a world never really considered so: social mediaThere’s been uproar on X, formerly Twitter, now that the platform has removed the ‘circles’ feature, where users could post private tweets away from their main timelines.

Nov 13, 2023 | mediacatmagazine.co.uk | Oliver Sweet |Emily Rich |Olivia Atkins |Charlotte Willcocks

Every year we get the inevitable deluge of brands rolling out ‘their big Christmas advert’. And yet, for some of us, maybe the magic has been lost. Perhaps the pandemic and (in the UK) a cost-of-living crisis has taken some of the wind out of the sails of this festive period. Maybe the brand Christmas advert was already on its last legs before Covid-19. Whatever the case may be, we decided to ask some of the clever people in our network what they thought. Would they fall into ‘yes’, ‘no’ or ‘maybe’?

Oct 30, 2023 | mediacatmagazine.co.uk | Oliver Sweet |Emily Rich |Jason Snyder |Jess Smith

The conversation about what AI will do for the world seem to be full of binary superlatives, ranging from an ‘existential threat to mankind’, to ‘supersonic answers’. In reality, it’s likely to be both, and it’s the way different industries apply them that will make the difference. The marcomms industry seems to be pressing ahead with applications without a good look at the consequences.

Oct 30, 2023 | mediacatmagazine.co.uk | Oliver Sweet |Jonathan Izzard

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