Shar VanBoskirk

Aug 19, 2024 | forrester.com | Shar VanBoskirk |Charles Betz

I’m pleased to announce the release of The Forrester Wave, Email Service Providers, Q3 2024. This makes what I believe is the 15th time I’ve authored the wave evaluation of this vendor category!  For those of you interested in doing a little “now and then” analysis, you’ll want to find the 2004 version of this report when I looked like this:Since 2004, the form and function of email marketing remain practically unchanged.

Jan 17, 2024 | forrester.com | Shar VanBoskirk |Cindy Liu |Cody Scott

Last night I participated in Tinuiti’s Bold Predictions & Bold Wines, a fun way to learn about wines before holidays with the family while also discussing opportunities for CMOs in 2024. I learned some really great tips which are too good not to share:When it comes to measurement, listen, learn, and lean in. We talked about how brand measurement is more possible because of digital media.

Nov 28, 2023 | forrester.com | Mike Proulx |Shar VanBoskirk |Nikhil Lai

As champions of the customer, CMOs are pulled in all sorts of directions. Knowing that they can’t go it alone, we asked what areas they foresee needing the most external help with in 2024. We provided a list of 30 items in Forrester’s Q4 2023 B2C Marketing CMO Pulse Survey from which 171 US marketing executive respondents selected the most relevant ones. The top five most commonly selected were:1. Generative (And Predictive) AINo surprise here.

Nov 27, 2023 | forrester.com | Shar VanBoskirk |Christina McAllister |Dan Bieler

There are glad tidings for this season of good cheer: Email fans love email. Forrester data shows that email is the number-one way people find out about brands, sales, and promotions. But even more merry and bright is the passion that email users feel for the medium! In our quick “pulse check” poll of Forrester’s ConsumerVoices Market Research Online Community (MROC) about email marketing, more than 350 respondents said they could not imagine a scenario in which they would stop using email.

Jun 23, 2023 | forrester.com | Ted Schadler |Shar VanBoskirk |Anne Slough