Ben Jeger

Aug 15, 2024 | mediacatmagazine.co.uk | Steph Hamill |Amy Ramage |Nick Mason |Ben Jeger

The future of customer experience isn’t just exciting, it’s personal, hyper-personal. In a world where the swipe of a thumb decides the fate of content, brands are in a relentless race to capture and keep our attention. And this race isn’t about speed, it’s about precision.

Feb 21, 2024 | mediacatmagazine.co.uk | Matthew Goldhill |Alex Carapiet |Shoshana Eilon |Ben Jeger

Digital ads are on the rise and ad blocking is increasing as well. Clearly, the system isn’t working, for advertisers or consumers. If it is broken, what should marketers be doing to fix things? We turned to people in our network for advice and guidance. If you have recently tried to read a news article on your phone you will know that the current system is deeply broken.

Jan 17, 2024 | mediacatmagazine.co.uk | Tiffany Horan |Laurie Lumley |Ben Jeger |Will Williams

Experiential art collective Marshmallow Laser Feast (MLF) have collaborated with award-winning Turkish-British novelist Elif Shafak as part of the newly launched Financial Times short film series, Democracy, 2024. The new film, Terra Incognita, which will be screened at various international events, festivals and panels across 2024, draws on nature to illustrate the parallels between democracy and the broader ecosystem.

Jan 2, 2024 | newdigitalage.co | Ben Jeger |Vp Emea

By Ben Jeger, VP EMEA at MolocoThe advertising industry is truly in a new age. Boards and execs at brands expect to see demonstrable results from every investment. Mobile app marketing is no different, with marketers looking for new ways to improve return on ad spend (ROAS) for in-app campaigns. Our recent research together with Ipsos shows that over two thirds (68%) of UK marketers have increased their mobile ads marketing budget from 2022.

Nov 22, 2023 | mediacatmagazine.co.uk | Ben Jeger |Will Melzer |Paul Childs |Tony Mattson

In this interview, Ben Jeger, VP EMEA at Moloco, discusses the company’s journey, mobile app advertising, and the future of the adtech industry. What sets the likes of Meta, Google and Amazon apart from the others is they excel at achieving results. Return-on-ad-spend (ROAS) and driving real performance is what helped them grow to the behemoths that they are today. These adtech leaders make it extremely easy to get started in performance marketing, which, in part, is what draws advertisers to them.