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Apr 24, 2024 | 
mediacatmagazine.co.uk | Suzana Lay |Harry Kinnear |Mariana Silva |Andrea Buzzi
While digital now accounts for more than half of UK ad spend, traditional media still remains very important and highly effective. In some cases, traditional platforms have been digitised, such as TV and radio. In others, analogue mediums have been reinvented by being combined with digital platforms. And sometimes it’s the original analogue medium that is still performing well against key deliverables.
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Jan 8, 2024 | 
newdigitalage.co | Suzana Lay
By Suzana Lay, Planning Director, The Grove MediaOver the past few months, there has been heightened industry focus on attention and attention metrics. The IAB believes there are three key drivers for this: marketers and CFOs needing to be more analytical when assessing the impact of marketing investments, the proliferation of ad formats making performance comparisons harder, and the development of new or improved ways of measuring attention.
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Dec 15, 2023 | 
mediacatmagazine.co.uk | Grace Gollasch |Suzana Lay |Thomas Le Thierry
Adaptive streaming technology platform SeenThis and Audi have doubled CTR while avoiding CO2 emissions compared to conventional technology in a recent digital campaign for the Audi Q4 Sportback e-tron. The campaign launched in France on 5 September and ran until 8 October across three IAB formats: 300×250, 300×600 and 729×90. According to Audi’s media agency Re-Mind PHD France, this led to a doubling of the click-through rate (CTR), from 0.11% to 0.22% compared to previous campaigns.
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Dec 14, 2023 | 
mediacatmagazine.co.uk | Suzana Lay |Aaron Goldman |Anna Hickey |Alastair Bannerman
This past year has been both turbulent and exciting in equal measures for advertising and mediaAnd once again, big tech dominated the market. After the launch of ChatGPT at the end of 2022, all of the major tech players rushed around working on their generative AI applications. Under the ownership of Elon Musk, Twitter wiped out half of its 7,500-strong workforce and then in August rebranded to X, signalling intentions to turn the news-led social network into a super app.
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Dec 14, 2023 | 
mediacatmagazine.co.uk | David Clayton |Helen Miall |Chris West |Suzana Lay
Ridiculously optimistic deadlines, a failure to understand each other’s roles, a complete lack of trust — there are many pain points which can cause friction in the relationship between clients, their media agencies and media owners. Too often, the result is that, just when all parties need to be communicating more effectively than ever, everyone feels like throwing up their hands in frustration. Complaining is easy, knowing what to do to make things better is not.
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Sep 11, 2023 | 
mediacatmagazine.co.uk | Mariana Silva |Becks Collins |Sarah Yeats |Suzana Lay
When Minimalism: A Documentary About the Important Things premiered in 2015, its protagonists, Joshua Fields Millburn and Ryan Nicodemus, could never have imagined the outcome. Suddenly, millions of people from all over the world were questioning whether they actually needed what they were buying. It may seem like an obvious thought, but when it comes to consumption under capitalism, necessity is not always the priority — and advertisers know it.
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Aug 29, 2023 | 
mediacatmagazine.co.uk | Suzana Lay |Alex Brownsell |Rob Blake |Adam Boucid
The marketing trade press is dominated by news of national and international advertisers. This is understandable. But don’t be fooled into thinking they represent the majority of the market. In fact, 99% of advertisers spend under £3 million (source: Nielsen, based on all advertiser 2022 spend). We have an advertising market where the biggest media owners and the largest media agencies and are now pretty much focused on the top 1% of advertisers.
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Jun 1, 2023 | 
mediacatmagazine.co.uk | Suzana Lay |Imogen Kemp-Hunt |Amy Ramage |Natasha Randhawa
Leaving a legacy is often about personal achievementIt’s a clear focus on success that can be recognised for years to come. But if industry leaders are focused on ‘one’s legacy’, they are definitely looking in the wrong direction. To misquote a political manifesto, ‘It’s not about the one, it’s about the many.‘ And, historically, this is something the advertising industry has not been good at.
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Apr 11, 2023 | 
mediacatmagazine.co.uk | Becks Collins |Dan Dawson |Jason Talbot |Suzana Lay
Abstract art exists to help us express the emotions and feelings that we can’t put into words. From impressionism, to cubism, to untidy rooms in white cube galleries, our inexplicable emotions are often best demonstrated to the world through non-representative forms. In this tradition, corecore and hopecore, two video editing-based artistic formats on social media, help people tap into a sense of personal or societal emotion — something we can all recognise and relate to, but cannot define.
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Mar 15, 2023 | 
newdigitalage.co | Andy Oakes |Suzana Lay
By Suzana Lay, Head of Brand Team & Planning Director, The Grove Media If you take everything at face value coming out of the US, 2023 is going to be the year big brands get into podcasting. Adspend is buoyant, audiences are increasing and, according to Nielsen, podcasting is now a highly effective medium that boosts brand metrics. And the stats for podcasting look great.
