Tim Collett

Nov 12, 2024 | mediacatmagazine.co.uk | Svilena Keane |Tim Collett

Brand Week Istanbul — the largest creativity and business festival of the EMEA region — took place last week (6-8 November) under the theme ‘Beginning of a History’. The event brought together more than 50,000 attendees from various fields and over 500 speakers from across the globe. With content spread across three days and fourteen stages, the conference left no stone unturned when exploring the key issues impacting today’s businesses.

May 23, 2024 | mediacatmagazine.co.uk | Andrea Buzzi |Tim Collett |Al Mackie

Nudgestock, ‘the global celebration of consumer behaviour and creativity’, returns to London on 5 July at the Old Truman Brewery. Now in its 12th year, Ogilvy Consulting’s all-day festival will feature leading authorities across marketing, psychology, neuroscience, and behavioural economics. This year, the festival will explore the theme of ‘Time’, with speakers deconstructing the critical impact that it has on consumer relationships, habits, and behaviours.

Nov 27, 2023 | mediacatmagazine.co.uk | Amy Ramage |Emily Fairhead-Keen |Tim Collett |Hannah Hayes-Westall

When it comes to browsing online, we’re all used to the little pop-ups that appear as soon as you enter a site, seemingly blocking entry and making things feel unnecessarily difficultBut what about this same concept applied to ecommerce? The innocent-looking pop-ups that appear when you’re looking at a dress you’ve been coveting, stating ‘only 2 left!’ or ‘hurry, selling fast!’.

Oct 2, 2023 | mediacatmagazine.co.uk | Richard Shotton |Hannah Campbell |Anton Jerges |Tim Collett

More of us are paying attention to ourselves and our long-term wellbeing…Perhaps we lack faith that institutions, like universities or workplaces, can be there when we need them. Wellness brands, of course, rush to offer solutions. There’s a constant stream of new health tech, mental health apps, supplements, and exercise trends. And huge potential for brands to help us to help ourselves.