-
May 2, 2024 | 
fadmagazine.com | Hannah Hayes-Westall
Is art the idea, the image, the object or the process? Generations of artists have addressed the thought and with her recent performance at Impulse Gallery the Berlin-based artist Keiko Kimiko celebrated her own contribution to the canon. Surrounded by the works of a career retrospective, Kimiko danced and whirled in front of an invited audience, creating a timely new artwork that sits within an art history defined by the tick tock of art between the exterior and interior worlds.
-
Apr 2, 2024 | 
mediacatmagazine.co.uk | Grace Gollasch |Kate Knowles |Hannah Hayes-Westall |Laura Smith
Kairos Group is a global gaming media group that aims to connect businesses to gamers. The company has worked with some of the biggest brands in the world, including Facebook, Nestle, KFC, JBL, Rovio, Pizza Hut, and Porsche, and earlier this year, it welcomed Laura Tannenbaum as its new Managing Director. MediaCat’s Grace Gollasch spoke to Laura about how her new role, community groups, and what she envisions for Kairos Group’s future. Thank you.
-
Mar 25, 2024 | 
mediacatmagazine.co.uk | Grace Gollasch |Natasha Randhawa |Andrea Buzzi |Hannah Hayes-Westall
Tactical is a global creative and innovation agency based in Dubai. Founded in 2013, the agency prides itself on its creative excellence and challenger approach. Tactical is the first agency in the Middle East to partner with Snapchat, TikTok, and Meta, become Reddit ads certified, and has created brand experiences for Amazon, Prime Video, Spotify and the NFL.
-
Feb 16, 2024 | 
mediacatmagazine.co.uk | Andrea Buzzi |Hannah Hayes-Westall
MullenLowe UK has partnered with Unilever’s dishwashing brand, Sun, to help one singleton find love through their dishwasher stacking habits. Research conducted in partnership with Opinionway found that 42% of young French people (age 25 – 34), have considered leaving their partner for incorrectly stacking the dishwasher. This led Sun to trial if matching people based on their dishwashing behaviour could be the key to relationship bliss.
-
Feb 15, 2024 | 
mediacatmagazine.co.uk | Dani Valkova |Hannah Hayes-Westall |Giles Lury
With the Mayor of London’s tweet this morning that, for the first time ever, the six Overground lines are getting a name and colour; we decided to ask some marketers what they thought about Transport for London’s branding exercise. Are these historically inspired names a good idea? NEW: For the first time ever, our six London Overground lines are each getting a new name and colour.
-
Dec 7, 2023 | 
mediacatmagazine.co.uk | Aoife Nicholas |Andrea Buzzi |Hannah Hayes-Westall
MullenLowe UK has partnered with Co-op to launch its Christmas brand campaign, aiming to showcase the power of giving back during the festive season. This year, Co-op has chosen to ditch the traditional Christmas TV ad and, instead, focus on collecting donations to showcase the ‘gift of community spirit’.
-
Nov 27, 2023 | 
mediacatmagazine.co.uk | Amy Ramage |Emily Fairhead-Keen |Tim Collett |Hannah Hayes-Westall
When it comes to browsing online, we’re all used to the little pop-ups that appear as soon as you enter a site, seemingly blocking entry and making things feel unnecessarily difficultBut what about this same concept applied to ecommerce? The innocent-looking pop-ups that appear when you’re looking at a dress you’ve been coveting, stating ‘only 2 left!’ or ‘hurry, selling fast!’.
-
Oct 19, 2023 | 
mediacatmagazine.co.uk | Becks Collins |Hannah Hayes-Westall |David Clayton
For Breast Cancer Awareness Month this October, Alexander Monro Hospital and Breast Care Foundation partnered with Amsterdam-based creative agency TBWA\NEBOKO to highlight the importance of checking your breasts. Based in the Netherlands, the ‘Ken Je Borsten’ (translated as ‘Know Your Breasts’) campaign is designed to create awareness and educate young adults about the signs of the disease through an animated series called The Breast Cancer Alphabet.
-
Aug 7, 2023 | 
mediacatmagazine.co.uk | Kevin Chesters |Amy Dick |Hannah Hayes-Westall |Hannah Roland
The modern world is good at making every choice seem like binary oneEVERYTHING has changed forever. NOTHING from the old reality could ever work in the new one. We need to BURN IT ALL, NOW. If you’re not radical, you must be remedial.
-
Jul 25, 2023 | 
mediacatmagazine.co.uk | Mike Chivers |Hannah Hayes-Westall
Tom Stoppard, Wole Soyinka, Caryl Churchill, David Hare, Jez Butterworth, Richard Curtis, Tina Fey, Tanika Gupta, V (formerly Eve Ensler), and Inua Ellamsare just some of the 50 leading playwrights who are donating annotated first and special editions of play texts and musical scripts to be auctioned in support of refugee artists in the UK for the Out of the Marginsauction organised by Good Chance Theatre, hosted by the The Auction Collective, in collaboration with Christie’s.
