Adgully

Adgully is an online news platform that focuses intently on the latest happenings in the fields of media, marketing, and advertising. It offers updates and news stories that highlight significant global events and trends within these industries.

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Programmatic Advertising & AI: Targeting the Right Audience for Commercial Space

3 weeks ago | adgully.com | Aryan Singh |Bric-X Infra

Authored by Aryan Singh, Marketing Head ,Bric-X InfraIn a world becoming more connected and data-driven, the power to reach the right audience at the right moment is the holy grail of contemporary marketing.
Publicis Sapient Launches AI-Powered Media Network Accelerator on Google Cloud

1 month ago | adgully.com

Digital business transformation firm Publicis Sapient announced t...
Accelerate Action: Why women need health insurance at every stage of life

2 months ago | adgully.com | Sapna Desai

Authored by Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance A woman's healthcare journey is characterized by unique phases, each with its own medical issues and requirements. Through childhood and adolescence, pregnancy, menopause, and senior years, timely and sufficient healthcare is essential for overall well-being. Encouragingly, an increasing number of women are acknowledging the importance of financial preparedness.
Brand mascots in influencer era: Can nostalgia trump interactive brand experiences?

Feb 10, 2025 | adgully.com | Anushka Jha

There was a time when brands had one go-to strategy for winning consumer hearts – quirky, animated mascots that became as iconic as the brands they represented.
The Oriflame community fosters an empowering environment for women: Irina Bonich

Dec 13, 2024 | adgully.com | Raj Parab

Adgully has consistently celebrated and acknowledged the accomplishments of women entrepreneurs and leaders in various sectors. One of our notable initiatives, W-SUITE, focuses on highlighting extraordinary women achievers in the Media & Entertainmen
AI Innovations in Commercial Real Estate Marketing

Dec 10, 2024 | adgully.com | Aryan Singh |Bric-X Infra

Authored by Aryan Singh, Marketing Head, Bric-X Infra Artificial intelligence (AI) is transforming several sectors globally, and the commercial real estate (CRE) business is no exception. AI is changing two significant aspects of the CRE business: site identification and target audience. Leveraging vast amounts of data and sophisticated algorithms, AI can offer better insight into decision-making processes while helping businesses establish an advantage in a rapidly increasing complexity market.
After Zomato CEO, Shaadi.com Founder Anupam Mittal seeks 'Chief of Staff'

Dec 2, 2024 | adgully.com

Social media was recently buzzing with surprise after Deepinder Goyal, Zomato CEO shared a job post where he was seeking candidates who will contribute INR 20 lakh to work in Zomato for a year as the Chief of Staff. While netizens poured their though
Aligning Brand Values with National Passions

Nov 28, 2024 | adgully.com | Ankit Agrawal

Authored by Ankit Agrawal, Director MDPH and Zed Black In a country like India where everything from language, food, preferences etc change every 100 kms, Cricket and Bollywood are the 2 deep rooted and unmatched passions which bring people together. These 2 cultural cornerstones have a special place in the hearts of millions of Indians, inspiring emotions that cut across barriers of region, language, and age.
How Mobile Marketing and Advertising are Accelerating Digital Innovation

Nov 8, 2024 | adgully.com | Abhishek Tiwari

Authored by Abhishek Tiwari, Global Business Head, NetSetGo Media Mobile marketing and advertising, which have been considered out-of-the-box strategies, are now becoming core to businesses in today's digital universe. With the rise in smartphone usage, the focus of companies is now shifting to a mobile-first approach. This not only improves customer interaction but also serves to advance the relevance of digital marketing.
How Indian Brands are Tapping into Gen Z

Oct 29, 2024 | adgully.com | Saurabh Kumar Srivastava

Authored by Saurabh Kumar Srivastava, Growth Head at The Sock Street Born in an era of ubiquitous technology, the Generation Z is a unique cohort for whom technological advancements and digital connectivity has been a part of life since the very nascent age.