MarketScale

MarketScale develops and shares digital content tailored for our B2B audiences across various sectors, including Architecture, Construction, Professional Audio-Visual, and Industrial IoT.

International, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#287507

United States

#87083

Business and Consumer Services/Marketing and Advertising

#428

Traffic sources

Monthly visitors

Articles

Aligning People, Process, and Innovation Creates a Revenue Growth Strategy Built for Long-Term Impact-Not Just Quick Wins in High Trust Industries

1 week ago | marketscale.com | Sonia Gossai

Law enforcement agencies are under growing pressure to investigate faster, operate smarter, and serve increasingly complex communities. Yet many still rely on legacy systems that slow progress. Private sector partners are stepping in, offering tools that bridge this divide using a focused revenue growth strategy that balances speed, trust, and long-term impact.
Healthcare Operations Improve with AI That Unites Data, Automation, and Ethics

1 week ago | marketscale.com | Sonia Gossai

Generative AI has captured the public imagination, but its most transformative use cases may lie far from flashy consumer tools. In healthcare operations, where complexity, inefficiency, and fragmentation remain persistent challenges, AI is now driving measurable improvements. Research from McKinsey suggests AI-enabled healthcare systems could cut administrative costs by up to $360 billion annually in the U.S. alone.
Learning to Earn in the New Economy (Episode 3)

1 week ago | marketscale.com | Sonia Gossai

As AI, automation, and immersive tech accelerate disruption, the future of work is being reshaped faster than most institutions can adapt. Entry-level roles for recent graduates are shrinking, traditional degrees are being questioned, and lifelong careers are being replaced by continuous reinvention. In this climate, the most valuable assets are no longer technical certifications alone, but durable human skills like adaptability, communication, and critical thinking.
15 Minutes with Coach's Giovanni Zaccariello

2 weeks ago | marketscale.com | Melissa Gonzalez

Designed for retail leaders, Retail Refined dives deep into exploring the future of the consumer and in-store experiences. Challenging the norm, host Melissa Gonzalez investigates what will define the next decade of retail, disruption that lies ahead and the key factors influencing change through curated conversations with some of the biggest names in retail and retail technology.
Just Thinking: How Visual Tools and AI Can Unlock Critical Thinking in Education

3 weeks ago | marketscale.com | Kevin Dougherty

Welcome to "Just Thinking...", a podcast where education is not just a profession, but a passion. Hosted by Kevin Dougherty, a seasoned educator with 40 years of experience, this show dives into the heart of educational discussions. Each episode of "Just Thinking..." invites educators, administrators, and thought leaders to share their insights, experiences, and ideas about the evolving landscape of education.
Just Thinking... From Classrooms to Communities, Active Engagement Drives Real Results

3 weeks ago | marketscale.com | Kevin Dougherty

Across the country, school districts are searching for sustainable ways to foster equity, achievement, and connection in diverse communities. Amid rapid change in technology and teaching methods, one practice remains consistently vital: active engagement. Research indicates that parental involvement—a crucial component of meaningful engagement—is a significant predictor of student success.
How LEGO Puts Play to Work Across Retail Experiences: Breaking Down the Formula with PJ du Toit

1 month ago | marketscale.com | Melissa Gonzalez

As in-store experiences become key to brand loyalty, LEGO is doubling down on its core brand essence of play, using it as both a design philosophy and a strategic lever. The company is transforming its physical spaces into destinations that spark imagination, encourage interaction, and strengthen emotional connections with shoppers of all ages.
Marketing to a New Generation of B2B Buyers

1 month ago | marketscale.com | Ben Thomas

With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z is expected to make up over 30 percent of the workforce by 2030 and will undoubtedly account for a significant portion of B2B buyers in the coming years.
Building Loyalty Through Generational Evolutions: Inside the Mind of American Eagle CMO Craig Brommers

1 month ago | marketscale.com | Melissa Gonzalez

As Gen Z cements its role as the cultural vanguard and Gen Alpha begins to assert its voice, brands face mounting pressure to not only keep pace but to actively shape youth identity. With social commerce booming and physical retail undergoing reinvention, staying relevant means delivering experiences as dynamic as the customers themselves.
JUST THINKING... About Artificial Intelligence vs. Human Intelligence with Dr. Michael Harvey

1 month ago | marketscale.com | Kevin Dougherty

Welcome to "Just Thinking...", a podcast where education is not just a profession, but a passion. Hosted by Kevin Dougherty, a seasoned educator with 40 years of experience, this show dives into the heart of educational discussions. Each episode of "Just Thinking..." invites educators, administrators, and thought leaders to share their insights, experiences, and ideas about the evolving landscape of education.