MarketScale

4 days ago | marketscale.com | Kevin Dougherty

Across the country, school districts are searching for sustainable ways to foster equity, achievement, and connection in diverse communities. Amid rapid change in technology and teaching methods, one practice remains consistently vital: active engagement. Research indicates that parental involvement—a crucial component of meaningful engagement—is a significant predictor of student success.

3 weeks ago | marketscale.com | Ben Thomas

With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z is expected to make up over 30 percent of the workforce by 2030 and will undoubtedly account for a significant portion of B2B buyers in the coming years.

3 weeks ago | marketscale.com | Melissa Gonzalez

As Gen Z cements its role as the cultural vanguard and Gen Alpha begins to assert its voice, brands face mounting pressure to not only keep pace but to actively shape youth identity. With social commerce booming and physical retail undergoing reinvention, staying relevant means delivering experiences as dynamic as the customers themselves.

3 weeks ago | marketscale.com | Kevin Dougherty

Welcome to "Just Thinking...", a podcast where education is not just a profession, but a passion. Hosted by Kevin Dougherty, a seasoned educator with 40 years of experience, this show dives into the heart of educational discussions. Each episode of "Just Thinking..." invites educators, administrators, and thought leaders to share their insights, experiences, and ideas about the evolving landscape of education.

1 month ago | marketscale.com | Melissa Gonzalez

As electric vehicle adoption surges—projected to make up over half of all new car sales in the U.S. by 2030—the expectations around where and how we charge are rapidly evolving. Charging stations are no longer just utility hubs; they are becoming lifestyle touchpoints. Today’s EV drivers seek more than speed and convenience—they want frictionless technology, elevated amenities, and design that speaks to their personal values.