TriComB2B

TriComB2B is a comprehensive marketing agency focused on business-to-business solutions, dedicated to helping technical and industrial companies uncover and share their unique stories. What sets TriComB2B apart as a leading B2B agency? Our relentless curiosity drives us to explore every detail and understand how things function. We are passionate about translating our insights into clear and accessible ideas that can benefit your business. Our approach is straightforward: creativity, curiosity, and passion. We thrive on simplicity. While we appreciate intricate concepts, we excel at breaking them down into manageable narratives. Bring us your complex ideas, and we’ll simplify them for you. We understand that your products may be sophisticated and technical, but your story doesn’t have to be. That’s where our expertise comes into play.

Trade/B2B

English

Blog, Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#8060033

United States

#2571429

Articles

What to Expect From Your Public Relations Team During Trade Show Season

Jan 15, 2025 | tricomb2b.com | Michelle Crawley |Nick Westergaard |Andrew Humphrey |Joshua McGee

The 2024 trade show season is underway. Have you thought of all the things you need to do to prep for a great show? Attending a trade show to exhibit your products and services can be big time and financial investments — yet undoubtedly one of the best ways to meet potential buyers and increase sales.
Why PR Matters: Three Things to Know Before You Invest

Jan 9, 2025 | tricomb2b.com | John Buscemi |Nick Westergaard |Whitney Alexander |Katie Youngblood

Many businesses often gravitate toward public relations (PR) to build brand awareness, reach new audiences, and generate positive public attention. However, PR is more than just obtaining publicity, securing placements in high-profile publications, and sending out press releases that highlight all the ins and outs of your products. Investing in PR can yield long-term substantial results.
Stock Images and Your Brand: Benefits, Dangers and Best Practices

Oct 25, 2024 | tricomb2b.com | Mike Bell |Whitney Alexander |Jonah Otchy

I was sitting in a dentist’s office. Waiting. Then waiting a little longer. And just when I thought the waiting was over, it wasn’t. Desperate for distraction, I began leafing through a magazine. A few pages in was a MetLife ad featuring a woman with a child on her shoulders, paired with the headline, “You carry the future on your shoulders.” It was pretty forgettable, as ads go. So why do I remember it so clearly?
Have Automation, Algorithms and Machine Learning Killed the A/B Test?

Sep 9, 2024 | tricomb2b.com | Hannah Eisenhauer |Tom N. Tumbusch |John Buscemi |Chris Eifert

Theoretically, A/B testing is fantastic: B2B marketers compare two versions of an ad, landing page, email or other copy, changing one variable. Then they look to see which version may better resonate with customers. But in practice, a lot of outside variables in today’s digital landscape make it hard to do a clean A/B test. Marketing channels can input all sorts of factors into A/B tests that likely have little to do with what you want to measure and learn about.
Make Your Brand’s “Voice” Distinctive

Jul 18, 2024 | tricomb2b.com | Tom N. Tumbusch |Greg Setter |Joshua McGee |Kayla Bradstreet

Good brands pay close attention to visual elements like their color palette, font choices, the types of images they use, and so on. Elaborate guides are created to ensure every designer knows how these details should and shouldn’t be used. Great brands go a step further — not only by defining how they look, but also how they sound. Their copy is carefully written to create a consistent reader experience every time you encounter their messaging. A good brand voice is rarely an accident.
Efficiency Will Be Key to CMO Success in 2025

May 13, 2024 | tricomb2b.com | John Buscemi |Nick Westergaard |Whitney Alexander |Tom N. Tumbusch

If there’s been a mantra for CMOs in recent years, it’s: “Do more with less.” According to the 2024 Gartner CMO Spend Survey, average marketing budgets fell 15% to a post-pandemic low of just 7.7% of overall company revenue this year. CMOs focused exclusively on B2B fared slightly better, with average budgets of 8.4% of revenue. The environment for business is looking slightly more favorable in 2025, with modest growth and easing inflation balanced by lingering uncertainty and trade tensions.
That’s (In)Credible! - Establishing Authority in New Markets

May 6, 2024 | tricomb2b.com | Tom N. Tumbusch |Hannah Eisenhauer |Greg Setter |Ashley Huddleston

B2B buyers are often reluctant to change, especially when they’ve invested in a solution they’ll need to replace. If you’re challenging entrenched competitors, your clients will need strong and compelling reasons to switch. The solution is simple: give them d@mn good reasons. Forget about your offering’s features. What makes it relevant to your target audience? Don’t settle for asking why they should care. Why should they care passionately?
Google Gets Us: Why GA4 Is a Real B2B Marketing Tool

Mar 20, 2024 | tricomb2b.com | Andrew Humphrey |Hannah Eisenhauer |Tom N. Tumbusch |John Buscemi

B2B marketers, want to know the best thing (and the worst) about the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? It happened. Yes, GA4 looks much different from the UA tools and interface that have been around for years. It’s also true that all of your company’s historical website data saved in UA will disappear early in 2024. And B2B marketers (if you haven’t already done so) will need to invest time to master GA4 and configure all of its reporting capabilities.
6 Ways to Get the Most From Your Agency

Mar 5, 2024 | tricomb2b.com | Greg Setter |Tom N. Tumbusch |Ashley Huddleston |Scott Rogers

It can be tempting to look upon your agency as an “execution house” that adds snappy headlines and pretty graphics to your ideas on an as-needed basis. However, a good agency will want to go beyond a purely transactional relationship. They’ll prefer to take a more strategic approach to your vision and get to know you well enough to help you succeed. As I had mentioned in an earlier blog, it’s worth cultivating this type of partnership because everybody wins.
World’s Best Pizza? If You’re Claiming to Be #1, You Need to Back It Up

Feb 1, 2024 | tricomb2b.com | Tom N. Tumbusch |John Buscemi |Chris Eifert |Chris Celek

Many neighborhood pizza joints have a sign in the window proclaiming: “World’s Best Pizza”. Although one of them might be right, there are so many would-be candidates that connoisseurs can be forgiven for feeling a bit of skepticism. It’s the same in B2B. While many companies like to say their product or service is “the best”, customers want — and need — proof. True industry leaders distinguish themselves from the rest by backing up their bids to be number one.