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Oct 17, 2024 | 
forrester.com | George Colony
Every year for the last 26 years, Forrester has convened its Board of Clients — a group of clients who advise us on our strategy, new products, and research agenda. These meetings have had extraordinary impact on our voyage — helping us to continually improve and to meet the high standards of the companies we serve.
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Jul 18, 2024 | 
forrester.com | Sharyn Leaver |Brandon Purcell |George Colony
Heading into a new planning season, there are reasons for measured optimism. The global economy remains resilient despite continued inflation concerns. Emerging technologies, most notably generative AI, are unlocking new paths to growth for those who move quickly and deliberately. Yet there is also the uncertainty that comes with an election year, as the presidential contest in the US and recent elections in Europe could have deep and far-reaching impacts.
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Jul 16, 2024 | 
forrester.com | Brandon Purcell |George Colony |Andrew Cornwall
With the dizzying pace of AI-related breakthroughs and announcements, it may seem like every day is AI Appreciation Day. But a lot of that “appreciation” is just vendor-driven marketing hype. So today, on AI Appreciation Day, let’s take a moment to appreciate what AI is actually doing in the enterprise and beyond.
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Jul 16, 2024 | 
forrester.com | George Colony |Andrew Cornwall |John Buten
One of my previous posts counseled CEOs that they can’t wait on generative artificial intelligence (genAI). This post gives CEOs guidance on what to expect when their teams build genAI applications. But before I get into those lessons, some big picture context. Generative artificial intelligence is a technology that lets people converse with big piles of data and create something new and original from that data.
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Jul 16, 2024 | 
forrester.com | Phyllis Davidson |Brandon Purcell |George Colony
I last wrote about content tech in the Spring, in a blog about Adobe Summit announcements featuring AI for content, data and customer journey innovations. This week — along with a brief respite from a mid-summer heat wave – came news of an acquisition in a key, albeit niche, area of content tech. In a move combining two content engagement point solutions, Pathfactory announced its acquisition of Uberflip.
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Mar 12, 2024 | 
forrester.com | George Colony |Stephanie Balaouras |Srividya Sridharan |Matthew Guarini
Join us for research-based insights and expert advice that will help you modernize your B2B strategy, tech stack and organization, preparing you to innovate in the face of disruption, break away from digital sameness and drive meaningful business value. CEOs and ExecutivesOur very own founder, chairman, and CEO of Forrester Research, George Colony will be joining the social. George is one of the most influential thought leaders in the world of business and technology.
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Oct 18, 2023 | 
forrester.com | George Colony
Every year, Forrester convenes a group of clients who critique our strategy, give us feedback on our services, and review new products we are developing. Over the last 25 years, the Board of Clients has been extraordinarily influential, guiding us into a better future and helping us avoid unforced errors. I’ve always called the Board meeting my “…favorite day of the year” — spent with smart executives from some of the most dynamic global companies.
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Sep 7, 2023 | 
forrester.com | George Colony
In Forrester’s 40 years, we’ve rarely recommended that clients move immediately to build a new technology. We typically counsel cautious experimentation until the tech matures and the vendor landscape rationalizes. We’re breaking that rule with generative artificial intelligence (genAI). We believe that you must move NOW. This isn’t crypto and it’s not blockchain and it’s not the metaverse. Crypto was for speculators; blockchain was for programmers; the metaverse was for gamers.
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Mar 20, 2023 | 
forrester.com | George Colony
This is the third entry in my “Tech for CEOs” series. I’m analyzing topics that meet three criteria: 1) They’re in the news; 2) they’re frequently misunderstood; and 3) CEOs need to understand them. My two previous posts are on AI and blockchain. Now, as promised, cryptocurrency …What It Is And How It WorksCryptocurrency is a digital coin that exists only in a computer program. That program is designed by, controlled by, and can be changed by human programmers.
