Matthew Guarini

Aug 7, 2024 | forrester.com | Boris Evelson |Matthew Guarini |Paul McKay

Scientists estimate that insects account for 80% of all animal life on Earth. It’s no wonder you can’t walk even one foot into a forest without stepping on something crawling or being overwhelmed with buzzing and biting insects. While I am not ready to say that AI based functionality accounts for 80% of a typical enterprise BI platform, it’s increasingly hard to find a platform that doesn’t have AI capabilities.

Aug 1, 2024 | forrester.com | Andrew Hewitt |Matthew Guarini |Sharyn Leaver

We are thrilled to release our third-ever end-user experience management (EUEM) Wave: The Forrester Wave™: End-User Experience Management, Q3 2024. We looked at the top eight vendors in the market today and evaluated them across 34 criteria. Why is EUEM so important? The answer lies in a three-letter acronym: DEX, or digital employee experience. As organizations attempt to differentiate themselves in the future of work, DEX has taken center stage as a key priority among IT buyers.

Aug 1, 2024 | forrester.com | Matthew Selheimer |Matthew Guarini |Riccardo Pasto

Today, Forrester released our 2025 budget planning guides. It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Read below for this year’s key planning guide highlights.

Aug 1, 2024 | forrester.com | Matthew Guarini |Riccardo Pasto |John Arnold

As we edge closer to 2025, technology leaders find themselves at a crossroads, navigating through a mix of economic, technological, and geopolitical uncertainties. These challenges make the ability to plan — and adapt — paramount for the year ahead. Forrester’s high-performance IT model emerges as a beacon, advocating for a strategic mix of investments, divestments, and innovations tailored to each organization’s unique needs and aspirations and tightly aligned to the business strategy.

Aug 1, 2024 | forrester.com | John Arnold |Matthew Guarini |Riccardo Pasto

B2B CMOs and other marketing leaders will need to make their budgets go further next year. Does that sound familiar? It should. B2B marketing budget growth has been slowing since 2023, and we anticipate minimal increases again in 2025. According to Forrester’s Budget Planning Survey, 2024, only 35% of B2B marketing decision-makers say they are expecting a budget increase of more than 5% in 2025. The majority — 47% — expect an increase of just 1% to 4%.