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1 month ago | 
marketingweek.com | Tom Fishburne |Niamh Carroll |Grace Kite
Marketoonist on navigating uncertainty Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburneSee more of the Marketoonist here
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1 month ago | 
marketingweek.com | Niamh Carroll |Grace Kite
In a category that is more crowded than ever, KFC is focusing on doing work that no other business can do to “elevate the brand up and out”.
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1 month ago | 
marketingweek.com | Niamh Carroll |Grace Kite |Charlotte Rogers
We arm you with all the numbers you need to tackle the week ahead. Marketers see in-person work as important for productivity and creativityTwo in three (66%) marketers believe collaborating in-person yields more creativity than virtual meetings, according to research from LinkedIn and Censuswide. A similar proportion (64%) say they’re more confident signing business deals face-to-face rather than virtually, with 42% saying it’s easier to address sensitive or complex deals in person.
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1 month ago | 
marketingweek.com | Grace Kite |Charlotte Rogers
Marketing Week’s fourth annual edition of The Language of Effectiveness survey is now live, returning in 2025 in partnership with Kantar and Google. Just as we have every year since 2022, we’re giving marketers the opportunity to set the agenda on how marketing effectiveness is defined, measured and communicated by the industry. Please give us just 10 minutes of your time to take our anonymous survey today, and in return you’ll be entered into a prize draw to win one of two £50 Amazon vouchers.
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1 month ago | 
marketingweek.com | Grace Kite |Charlotte Rogers |Lucy Tesseras
Econometrics, experimentation and attribution have been described as the ‘golden trinity’ of measuring effectiveness but there is a far better framework that brands should consider. If you’ve ever read anything about measuring the effect of marketing, you’ve probably come across the triangle of unified methods, introduced by Google in 2019.
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2 months ago | 
marketingweek.com | Grace Gollasch |Charlotte Rogers |Grace Kite
We arm you with all the numbers you need to tackle the week ahead. British consumers are becoming increasingly sceptical about health claims put forward by food and drinks brands. The nationwide survey of 2,000 people commissioned by strategic communications agency Nexus finds that over half (54%) of Brits believe food and drinks brands overclaim health benefits, with 44% having changed purchasing habits due to mistrust.
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2 months ago | 
marketingweek.com | Grace Gollasch |Charlotte Rogers |Grace Kite |Russell Parsons
Elon Musk’s social media company X has expanded its existing lawsuit accusing advertisers and the World Federation of Advertisers (WFA) of illegally boycotting the platform to include more brands. On Saturday (1 February), Musk’s lawyers filed an amended complaint in a Texas court, adding Nestle, Abbot Laboratories, Colgate-Palmolive, Lego, Pinterest, Tyson Foods and Shell International as new defendants in the legal filing.
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2 months ago | 
marketingweek.com | Charlotte Rogers |Grace Gollasch |Grace Kite |Russell Parsons
Exclusive data from Marketing Week’s 2025 Career & Salary Survey reveals a generation of marketers on the edge of burnout. Over half of the more than 3,500 marketers surveyed have felt overwhelmed (58.1%) and undervalued (56.1%) over the past 12 months. Half of respondents (50.8%) have experienced emotional exhaustion during the past year, while 48.2% admit to a lack of enjoyment in work that used to engage them.
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2 months ago | 
marketingweek.com | Grace Kite |Grace Gollasch |Molly Innes |Russell Parsons
Reading data and reacting to it means you can get caught in a never-ending loop that prevents you from seeing the bigger picture. It’s far better to set your strategy first and use data to check the plan is working. It costs me an arm and leg every time, but the kids love going to the arcade on Brighton pier. And they always want to play whack-a-mole. Armed with a rubber mallet, you bash plastic moles that appear from holes on a board.
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Dec 6, 2024 | 
marketingweek.com | Molly Innes |Josh Stephenson |Lucy Tesseras |Grace Kite
M&S’s family-focussed clothing and home advert has reclaimed its lead as people’s favourite Christmas ad, according to week five of IPSOS’s race to Christmas data. Some 11% of respondents favoured the retailer’s ad, with Aldi’s Kevin the Carrot spot closely following in second with 9%. Last week’s leader, John Lewis’s ‘The Gifting Hour’, slipped into third this week with 6% of the vote. Coca-Cola’s AI-generated festive ad is the least favourite spot this week, drawing just 1% of the vote share.
