Fintan Gillespie

Sep 24, 2024 | mediacatmagazine.co.uk | Natasha Randhawa |Fintan Gillespie |Duncan Bell |Paul Childs

Harder, better, faster, stronger. Daft Punk’s 2001 anthem prophesied our technological zeitgeist; two decades on, our lexicon posits a sleek, shiny, yet just as relentless digitised future. Clouds archive our memories, streams curate our entertainment, and intelligence is no longer considered purely carbon-based. Our realities are layered — MR, AR, VR, XR — and through our devices, we can dissolve into code, crossing boundaries to connect with anyone, anywhere.

Sep 12, 2024 | mediacatmagazine.co.uk | Svilena Keane |Fintan Gillespie |Lea Karam |Kitty Poole

The shopping experience has transformed immensely over the last several years, with the rise of online stores and next-day deliveries. Now, this experience is transforming even further as shoppers can negotiate with AI-powered chatbots as if haggling with salespeople at a bazaar. Nibble is one such AI negotiation platform which has recently made waves online after partnering with such as ASOS, helping customers save money online.

Jul 31, 2024 | mediacatmagazine.co.uk | Alex Brownsell |Laurie Lumley |Fintan Gillespie |Shelley Adamson

The UAE-based modest activewear brand Lara Active has partnered with the creative and innovative agency Tactical to challenge the hijab ban at the Paris 2024 Olympics. Together, they have created an AR lens that depicts Marianne, the symbol of the French Republic and the emblem of the Paris 2024 Olympics, wearing a hijab. More specifically, the AR lens replaces Marianne’s traditional Phrygian cap with a ‘phryjab’.

Feb 12, 2024 | mediacatmagazine.co.uk | Natasha Randhawa |Hannah Seckendorf |Fintan Gillespie |Olga Kudryashova

After years of rumours, Apple’s Vision Pro is officially a reality. The VR/AR headset hit shelves earlier this month, retailing at $3499. Promising a ‘new era of spatial computing’, the Vision Pro has the potential to change the ways that people work, shop and play. Could this tech be the beginning of a new dimension of ecommerce? Brands who will succeed in this space must think creatively and think ahead on how they can shape unique 4D shopping experiences.

Jan 15, 2024 | mediacatmagazine.co.uk | Hannah Seckendorf |Fintan Gillespie |Grace Gollasch |Laurie Lumley

People are becoming increasingly comfortable with Augmented Reality (AR). Snapchat says 250 million users engage with its Lenses every day. Where consumers lead, brands follow — which is why we’re seeing a growing range of AR use cases. One of our guiding beliefs at Pixel Artworks is that ‘wow moments’ are most powerful when experienced in the company of others. A shared moment becomes a memory.