Laurie Lumley

Jul 31, 2024 | mediacatmagazine.co.uk | Alex Brownsell |Laurie Lumley |Fintan Gillespie |Shelley Adamson

The UAE-based modest activewear brand Lara Active has partnered with the creative and innovative agency Tactical to challenge the hijab ban at the Paris 2024 Olympics. Together, they have created an AR lens that depicts Marianne, the symbol of the French Republic and the emblem of the Paris 2024 Olympics, wearing a hijab. More specifically, the AR lens replaces Marianne’s traditional Phrygian cap with a ‘phryjab’.

May 29, 2024 | mediacatmagazine.co.uk | Laurie Lumley

Branding agency DesignStudio, motion design studio Analog, and immersive experience pioneers Pixel Artworks have merged to form Further: a new creative group that will ‘push the boundaries of creative innovation’. The creative group will support clients from brand and design work into best-in-class VFX, animation and content, helping them deliver captivating, immersive experiences.

Apr 18, 2024 | mediacatmagazine.co.uk | Mike Fantis |Laurie Lumley |Helen Miall |James Lane

Earlier this month, Luxury British fashion retailer FLANNELS launched London’s newest 3D DOOH destination on Oxford Circus in partnership with immersive experience studio Pixel Artworks and official media partner London Lites. The multidimensional platform on Oxford Street is the first of its kind for brands, providing exposure to half a million consumers daily on Europe’s busiest high street.

Jan 17, 2024 | mediacatmagazine.co.uk | Tiffany Horan |Laurie Lumley |Ben Jeger |Will Williams

Experiential art collective Marshmallow Laser Feast (MLF) have collaborated with award-winning Turkish-British novelist Elif Shafak as part of the newly launched Financial Times short film series, Democracy, 2024. The new film, Terra Incognita, which will be screened at various international events, festivals and panels across 2024, draws on nature to illustrate the parallels between democracy and the broader ecosystem.

Jan 15, 2024 | mediacatmagazine.co.uk | Hannah Seckendorf |Fintan Gillespie |Grace Gollasch |Laurie Lumley

People are becoming increasingly comfortable with Augmented Reality (AR). Snapchat says 250 million users engage with its Lenses every day. Where consumers lead, brands follow — which is why we’re seeing a growing range of AR use cases. One of our guiding beliefs at Pixel Artworks is that ‘wow moments’ are most powerful when experienced in the company of others. A shared moment becomes a memory.