
James McQuivey
Vice President and Principal Analyst at Forrester Research
Consumer behaviorist, employee psychology analyst. And I literally wrote the book on Digital Disruption. Tweets are mine, not employer's.
Articles
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1 month ago |
forrester.com | James McQuivey
Your Return-to-Office (RTO) policy isn’t working today and it won’t ever work. At least if by work we mean a policy that satisfies the in-office preferences of the executive team without driving some of the best workers to distraction or worse. That’s because the policy itself can’t accomplish anything without the hard work necessary to develop and implement an approach to enforcement that you can maintain.
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Dec 3, 2024 |
business-reporter.co.uk | James McQuivey
As 2025 approaches, businesses stand at a critical crossroads. Will they meet the future of work head-on, or stall in the face of emerging challenges? The past few years have seen an ascent into a seemingly bright future of work, before a plummet into layoffs, burnout and disillusionment. But just when many thought the bottom had dropped out, we’re seeing faint signs of recovery – one that will propel companies forwards of they handle the critical choices up ahead correctly.
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Oct 23, 2024 |
forrester.com | Dan Bieler |James McQuivey |Gina Bhawalkar
Digital business is still growing in importance. Forrester’s Digital Business Strategy Survey, 2024, highlights that the percentage of organizations stating that their digital strategy and/or initiatives have a major impact on their growth, or are the primary driver of their growth, has grown from 55% to 61% between 2023 and 2024.
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Oct 22, 2024 |
forrester.com | James McQuivey |Lee Sustar |Seth Marrs
As 2025 approaches, businesses stand at a critical crossroads: Will they soar to new heights by embracing the future of work or stall in the face of emerging challenges? The last few years have been a roller-coaster ride, with a turbulent ascent into a seemingly bright future of work only to take a deep dive into the icy waters of layoffs, burnout, and disillusionment.
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Jun 12, 2024 |
forrester.com | Manuel Geitz |James McQuivey
What A Difference A Year MakesIt has been more than a year since I first wrote about GenAI-powered agents. At the time I wrote the blog, I cautioned leaders to pay attention to the ways in which GenAI will alter customer behavior, rather than solely focusing on what GenAI can do for the productivity of their enterprise.
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I regret to inform you that nothing in this post is false. I have accumulated a long list of such examples over my decades in and out of academia.

@Tyler_A_Harper Most social science at this point is as legit as astrology. Anytime I hear a new viral social science "discovery" I just wait 2 years until it's debunked. Same with the "grit" nonsense that was peddled in academia and schools.

Hilarious. This has "how do you do, fellow kids" written all over it.

Oh my god https://t.co/lPBRmePOQb

Many such awakenings around me every day. Welcome.

I'm realizing more and more that while I understood in some sort of abstract or intellectualized way that AI was about to change a lot of stuff, I didn't understand the full extent of what's coming. We're genuinely on a precipice unlike anything in human history.