James McQuivey's profile photo

James McQuivey

Boston

Vice President and Principal Analyst at Forrester Research

Consumer behaviorist, employee psychology analyst. And I literally wrote the book on Digital Disruption. Tweets are mine, not employer's.

Articles

  • 1 month ago | forrester.com | James McQuivey

    Your Return-to-Office (RTO) policy isn’t working today and it won’t ever work. At least if by work we mean a policy that satisfies the in-office preferences of the executive team without driving some of the best workers to distraction or worse. That’s because the policy itself can’t accomplish anything without the hard work necessary to develop and implement an approach to enforcement that you can maintain.

  • Dec 3, 2024 | business-reporter.co.uk | James McQuivey

    As 2025 approaches, businesses stand at a critical crossroads. Will they meet the future of work head-on, or stall in the face of emerging challenges? The past few years have seen an ascent into a seemingly bright future of work, before a plummet into layoffs, burnout and disillusionment. But just when many thought the bottom had dropped out, we’re seeing faint signs of recovery – one that will propel companies forwards of they handle the critical choices up ahead correctly.

  • Oct 23, 2024 | forrester.com | Dan Bieler |James McQuivey |Gina Bhawalkar

    Digital business is still growing in importance. Forrester’s Digital Business Strategy Survey, 2024, highlights that the percentage of organizations stating that their digital strategy and/or initiatives have a major impact on their growth, or are the primary driver of their growth, has grown from 55% to 61% between 2023 and 2024.

  • Oct 22, 2024 | forrester.com | James McQuivey |Lee Sustar |Seth Marrs

    As 2025 approaches, businesses stand at a critical crossroads: Will they soar to new heights by embracing the future of work or stall in the face of emerging challenges? The last few years have been a roller-coaster ride, with a turbulent ascent into a seemingly bright future of work only to take a deep dive into the icy waters of layoffs, burnout, and disillusionment.

  • Jun 12, 2024 | forrester.com | Manuel Geitz |James McQuivey

    What A Difference A Year MakesIt has been more than a year since I first wrote about GenAI-powered agents. At the time I wrote the blog, I cautioned leaders to pay attention to the ways in which GenAI will alter customer behavior, rather than solely focusing on what GenAI can do for the productivity of their enterprise.

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